Patti Faulkner • January 14, 2021
New Level Radio VP Nathan Green to Host Casino Marketing Boot Camp Session
DENVER — New Level Radio Vice President and Co-Founder Nathan Green has been selected to speak at the third annual Casino Marketing Boot Camp, which will be held virtually March 1-3, 2021, broadcasting from New Orleans.
Green’s session titled “Marketing to the Senses”
is scheduled for Wednesday, March 3 at 11 a.m. CST and will explore why a successful sensory branding strategy is important for casino properties and how it can impact a guest’s beliefs, feelings, thoughts, and memories while creating a lasting brand image.
“New Level Radio is known for music and messaging, but there is so much more casinos can do when they are marketing to their customers,” Green said. “In this session, our goal will be to demonstrate how a targeted marketing strategy can tickle all five senses of the guest, resulting in longer visits and an increased spend per customer.”
Green is part of a Casino Marketing Bootcamp speaker lineup that includes a number of industry CEOs, and marketing experts, and an agenda featuring sessions about the basic building blocks of casino marketing, creating stronger engagement through gamification, and the “new normal” of casino promotions. The Bootcamp will close with a Roundtable Discussion that will provide coaches and attendees the opportunity to discuss how they will implement the new ideas that were presented during the three days of the event.
“I am perhaps most excited by the session on ‘Marketing to the Senses’ being taught by Nathan Green,” said Casino Marketing Bootcamp founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates. “Too often we try to fit the brand experience in a logo or graphics. Some operators realize and work to bring it to life through people-focused touchpoints, but as consumers, our senses are silently picking up on signals that can enhance or detract from the brand. What we hear, smell, taste, touch and see have a remarkable effect on the experience.”
New Level Radio is a music and marketing industry leader that has delivered 100% customizable radio networks to businesses across the U.S. for more than 13 years. The Denver-based company supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states, including a growing number of casino properties such as The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino on the Mississippi Gulf Coast.
For more information about the 2021 Casino Marketing Bootcamp, or to register, visit casinomarketingbootcamp.com
For more information about New Level Radio, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com, visit www.NewLevelRadio.com
or follow on LinkedIn at LinkedIn.com/company/NewLevelRadio
Curator's Corner: Andrew Schiffman – From MTV to Casino Floors
BY NATHAN GREEN, CEO, NEW LEVEL RADIO To stay competitive in today’s rapidly changing business world, creating a culture of growth within your company is a necessity, not just a “nice to have.” At New Level Radio, we’ve been crafting custom music and messaging experiences for businesses across the U.S. since 2007. Throughout our journey, I’ve discovered that cultivating an environment where employees feel valued, empowered and inspired is essential. Over nearly two decades, we’ve grown from a small startup to a leading provider of customizable radio networks for hundreds of businesses, including major players in the hospitality and casino/gaming industries. Here are the lessons I’ve learned about building a thriving, growth-oriented culture. CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL
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