Green went on to discuss each of the five senses -- sight, sound, taste, smell, feel -- and how they can be stimulated during a casino visit and greatly improve the overall experience.

SIGHT

Video walls are one example of what you can do on property to enhance what your guests see, especially as they first walk in. “Sight,” Green pointed out, is the “most prominent of all human senses.”

SOUND

Sound is an expertise of Green and New Level Radio as they have created targeted music and messaging programs for hundreds of casinos, with each program unique to its own layout and customer demographic. The end goal? To keep the customer on property longer, increase spend and boost employee productivity, even if you have to take chances and try different musical genres at different times of the day. 

TASTE

Taste is the sense that merges all of the senses together. Taste buds can be stimulated by recall for anyone who has had a previous experience with a casino’s restaurant or a specific beverage, leading to a more enjoyable experience and additional revenue.

SMELL

Smell is 10,000 times more sensitive than taste because it taps directly into our memory, whether it’s a pleasant aroma you remember from a dinner last week or a negative scent that brings back memories as far back as your childhood.

FEEL

In the wake of the pandemic we are all moving more towards a “touchless” environment, but businesses, especially casino properties, need to try and strike the right balance. Many casinos are also now utilizing virtual concierge programs, which put the property brand directly on a guest mobile device and, in turn, stimulates the sense of “touch.”

CONCLUSION

A successful sensory branding strategy will spark a guest’s beliefs, feelings, thoughts, and memories and quickly create a lasting brand image in that customer's mind. And, as Nathan points out, each one of these sensory elements are crucial.

If you’re looking to create the optimal atmosphere at your business, New Level Radio will develop a 100% customized and curated in-house strategy that’s unique to your property. 

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com, or follow on LinkedIn at LinkedIn.com/company/NewLevelRadio