Superzona
began with “The Kick-Off Party”
on Thursday, featuring Aoki at the resort's main pool. Followed by “Shaq’s Fun House”
on Friday, and “Gronk Beach”
and “Sports Illustrated The Party”
on Saturday, the weekend culminated with “The Big Game Watch Party”
on Super Bowl Sunday.
“Once we submitted the messaging scripts for Super Bowl Weekend, we left it to New Level Radio to produce the messaging and schedule it for the entire weekend,” says Muñoz.
New Level Radio
created and implemented a customized music and messaging program designed exclusively for Superzona. Each event demanded its own unique messaging. As soon as one event ended, the messaging for it faded away with the promotions for the other events increasing. This seamless, auto-rotation continued throughout the weekend.
"In a bustling casino environment, especially during peak events like Super Bowl Week, timely and relevant on-property music and messaging is as vital as ever,” says New Level Radio CEO and Cofounder Nathan Green. “Not only does it enhance the overall guest experience and ensure that each moment is maximized for enjoyment, but if the messaging component matches the atmosphere and promotes current events and specials, it can lead directly to increased sales."
Added Muñoz: “We have all of these people on the property, so why not try and get them to buy tickets for the next event?” If there’s a group having a great time at Gronk Beach, let’s get them to come back for the viewing party on Sunday.
“New Level Radio made it all happen without any lapses or problems. Our team didn’t have to worry about the ‘Shaq’s Fun House’ messaging playing during the Sports Illustrated party. We trusted that New Level Radio had it covered, and they did.”