Patti Faulkner • February 13, 2020
NEW LEVEL RADIO PARTNERS WITH THE MIRAGE IN LAS VEGAS
The music and marketing industry leader is now curating on-property music and messaging at the Las Vegas Strip casino, as well as Greystone Miami Beach and Cypress Bayou Casino Hotel
DENVER — New Level Radio, the music and marketing industry leader that provides businesses with 100% customizable radio networks, announces today that it has agreed to a partnership with The Mirage, the iconic MGM Resorts International casino resort that has resided on the Las Vegas Strip for more than three decades.
In addition, New Level Radio also launched programming for Greystone Miami Beach, a historic 1930’s hotel that recently completed a massive revitalization, and Cypress Bayou Casino Hotel, a premier Louisiana casino destination located in the heart of Cajun Country.
"New Level Radio is excited to add The Mirage, Greystone and Cypress Bayou to our deep roster of world-class partners," said New Level Radio Vice President and co-founder Nathan Green. "They will benefit greatly from our expertise in music, messaging and branding and our on-going consulting that ensures that their individual living, breathing radio stations are constantly evolving and reaching demographics unique to their properties.”
With the addition of these fine properties, New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states
with a large majority of casino properties, including MGM Grand, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut and Talking Stick Resort and Casino in Arizona.
For the past 13 years, New Level Radio has delivered branded messaging to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.
About New Level Radio:
New Level Radio, a finalist in Forbes magazine's 2011 list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 20 U.S. states since 2007.
Led by a team of radio and music industry experts, the Denver-based company creates branded messaging utilizing state-of-the-art technology and adapts the programming on a regular basis, revolving around each property's products, promotions and corporate focus.
For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com, visit www.NewLevelRadio.com
or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio
Curator's Corner: Andrew Schiffman – From MTV to Casino Floors
BY NATHAN GREEN, CEO, NEW LEVEL RADIO To stay competitive in today’s rapidly changing business world, creating a culture of growth within your company is a necessity, not just a “nice to have.” At New Level Radio, we’ve been crafting custom music and messaging experiences for businesses across the U.S. since 2007. Throughout our journey, I’ve discovered that cultivating an environment where employees feel valued, empowered and inspired is essential. Over nearly two decades, we’ve grown from a small startup to a leading provider of customizable radio networks for hundreds of businesses, including major players in the hospitality and casino/gaming industries. Here are the lessons I’ve learned about building a thriving, growth-oriented culture. CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL
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