gary • June 7, 2023

New Level Radio Expands Client Portfolio with Three New Partnerships

DENVER — New Level Radio, the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for more than 15 years, announces today new partnerships with three properties: Gold Country Inn & Casino in Nevada, Rivers Casino Philadelphia, and Grand Z Casino Hotel in Colorado. 


These new collaborations highlight New Level Radio's expertise and commitment to delivering exceptional audio and visual experiences and messaging tailored uniquely to each property, creating an optimal atmosphere. By methodically selecting a diverse range of music genres and custom playlists geared to the demographic present in each area of the property, New Level Radio elevates the guest experience, helps drive revenue and increases customer engagement.


"We are thrilled to welcome these properties to our esteemed roster of casino partners," said New Level Radio VIce President and Cofounder Nathan Green. "Each of these casinos is distinct in their own way, and we are enjoying working with them to generate customized music and messaging solutions that resonate with guests and help produce memorable moments."


Gold Country Inn & Casino, featuring over 1,300 slot machines and 500 guest rooms in Elko, Nevada, and Grand Z Casino Hotel, located in Central City, Colorado and offering gaming machines, table games, poker and over 100 guest rooms, are both part of the Maverick Gaming family. Rivers Casino Philadelphia, owned and operated by Rush Street Gaming, features over 1,500 slot machines, 78 table games, a sportsbook and a variety of dining options.


Led by a team of radio and music industry experts, New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses in 23 states across the U.S., including MGM Grand, The Mirage, Palms Casino Resort, Mandalay Bay, and New York New York in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.


For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com, visit  www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

Read our latest Success Story with Foxwoods Resort Casino
September 3, 2025
Why Savvy Casino Brands are Doubling Down on PR in the Age of AI
August 26, 2025
BY NATHAN GREEN, CEO, NEW LEVEL RADIO After years of building New Level Radio from the ground up, I’ve learned something that may be surprising: Success rarely comes from selling. It comes from showing up — especially for others. People say, “It’s all about who you know.” But I’ve found it’s more about how you show up for the people you know — and the people you’re about to meet. Some of the most meaningful growth we’ve had at New Level Radio didn’t come from chasing deals. It came from helping others, even when it didn’t immediately benefit us. When we launched New Level Radio, we were a small startup with big ideas — customizing in-store music and messaging programs for businesses that aligned with a brand’s identity. But we didn’t have a marketing budget or a sales team spanning the country. What we did have were people we knew, and people we were willing to meet. CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL
August 11, 2025
Curator's Corner: Camryn Blake "If the music feels effortless, I know I’ve done my job."
May 23, 2025
Curator's Corner: Andrew Schiffman – From MTV to Casino Floors
May 12, 2025
BY NATHAN GREEN, CEO, NEW LEVEL RADIO To stay competitive in today’s rapidly changing business world, creating a culture of growth within your company is a necessity, not just a “nice to have.” At New Level Radio, we’ve been crafting custom music and messaging experiences for businesses across the U.S. since 2007. Throughout our journey, I’ve discovered that cultivating an environment where employees feel valued, empowered and inspired is essential. Over nearly two decades, we’ve grown from a small startup to a leading provider of customizable radio networks for hundreds of businesses, including major players in the hospitality and casino/gaming industries. Here are the lessons I’ve learned about building a thriving, growth-oriented culture. CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL
March 27, 2025
New Level Radio Launches New Division: New Level Public Relations (NLPR)
Show More