nlradio

New Level Radio Enters New York Market with Jake’s 58 Hotel & Casino Partnershipches New Division: New Level Public Relations (NLPR)

Tue, 03 Feb 2026 16:09:10 GMT

New Level Radio Enters New York Market with Jake’s 58 Hotel & Casino Partnership

DENVER, CO – New Level Radio has entered the New York gaming market for the first time through a new partnership with Jake’s 58 Hotel & Casino in Islandia, marking a key milestone in the company’s continued national expansion.

The agreement with Jake’s 58 introduces New Level Radio’s customized music and messaging platform to one of the country's most competitive regional gaming markets. The Suffolk County property now features tailored on-property audio programming designed to reflect its brand, promotions, and guest experience across the casino floor and hotel.

“New York has always been a market we’ve had our eye on, and Jake’s 58 is the right partner to make that entry,” said Nathan Green, CEO and Co-Founder of New Level Radio . “They understand how important atmosphere and communication are to the guest experience, and we’re excited to bring a program that evolves with their property every day.”

David Mullen, Senior Director of Marketing at Jake's 58 Casino , added: "New Level Radio has given us the ability to create an atmosphere that's uniquely Jake's 58. Our guests notice the difference, and we can now communicate what's happening across the property in real time. It's exactly what we needed."

The Jake’s 58 partnership is part of a broader wave of new client additions for New Level Radio. The company has also recently partnered with Glacier Peaks Casino in Montana, Casino Fandango and Legends Bay Casino in Nevada, Casino Miami in Florida, and Legends Casino Hotel in Washington.

New Level Radio provides on-property music, messaging, and video programming to hundreds of businesses across 30 states in the U.S., serving a diverse mix of tribal casinos, regional gaming properties, and destination resorts.

“Our growth has been driven by one thing,” Green added. “Properties want programming that feels alive, relevant, and specific to their guests. We build systems that adapt in real time to what’s happening on the floor, and that’s resonating in markets all over the country.”

Led by a team of radio and music industry experts, New Level Radio creates branded messaging utilizing state-of-the-art technology. It adapts the programming regularly, revolving around each property's products, promotions, and corporate focus.

The Denver-based company has carved a niche in the casino/gaming industry with a client base that includes Palms Casino Resort, MGM Grand, Mandalay Bay, and New York New York in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona, and Beau Rivage Resort & Casino in Mississippi.

For more information about New Level Radio, or to book a free demo, call 888-897-6034, email info@NewLevelRadio.com , visit www.NewLevelRadio.com , or follow on LinkedIn at www.LinkedIn.com/company/NewLevelRadio .

Curator's Corner: Andrea Karr

Mon, 22 Dec 2025 16:54:05 GMT

Curator's Corner: Andrea Karr

"An expertly curated playlist creates an environment that inspires the customer. It can make them feel good without them even knowing why."

From classic radio studios to global music brands, Andrea Karr has spent her entire career shaping how people experience sound. Her path through SiriusXM and Universal Music Group gave her a front-row seat to how music moves audiences.

Today, she brings that instinct to New Level Radio, curating soundtracks that elevate casino floors , restaurants, and entertainment spaces without ever calling attention to themselves.

In this edition of the Curator’s Corner, Andrea talks about why curation is more than programming, how music quietly drives guest emotion, and what it takes to create playlists that feel intentional instead of generic.

You have an incredible background in the audio world, spanning from SiriusXM to Universal Music Group. What sparked your initial passion for music curation, and what brought you to the New Level Radio team?

I have been involved with some level of music curation my entire career. I got my start in radio when I was still in high school, and I always wanted to be behind the scenes and not behind the microphone.

I have always loved music, all kinds of music. My taste is pretty eclectic and broad. Over the years, I got involved in the “music for business” space, which really allows me to have fun in the curation process and not just follow the principles of traditional radio/music programming.

That’s why I wanted to get involved with the New Level Radio team. It is a much more creative process.

When a New Level Radio partner requests a specific vibe, what is your research process to ensure the playlist feels authentic rather than generic?

I research the property a bit and consider the demographic information. Also, we always consider the time of day when the playlist will be heard, as well as where in the property the music will be played. Obviously, a morning vibe in the partner’s restaurant will sound very different from a night vibe on the casino floor.

When you’re shaping a soundtrack for a casino floor, what are the first things you listen for?

I listen for songs that are going to enhance the experience. Songs that are fun, energizing, and flow well together.

The music should be a mix of familiar songs along with other great songs that aren’t as familiar but fit the vibe. It’s all about entertaining the audience and being the heartbeat of the brand.

You’ve programmed everything from big mainstream sounds to very specific formats. What has that taught you about how people react to music based on where they are and what they’re doing?

Music is a trigger to memory. I know the right song can take someone back in time to a family memory, a first date, a favorite vacation. An expertly curated playlist creates an environment that welcomes, energizes, and inspires the customer. It can make them feel good without them even knowing why.

What are the genres or artists currently in your personal rotation that might surprise people?

My musical taste is pretty broad/eclectic. My favorite genres are indie/alternative and hip hop, and my two favorite artists of all time are Neil Young and Drake.

CURATOR'S CORNER ARCHIVE:

Andrew Schiffman – From MTV to Casino Floors

Daniel Sena - Inside the World of Casino Music Curation

Camryn Blake -"If the music feels effortless, I know I’ve done my job."

Rolling Stone Culture Council: "Step Up to the Mic: 5 Steps to Becoming an Efficient and Compelling Live Speaker"

Thu, 06 Nov 2025 17:36:17 GMT

BY NATHAN GREEN, CEO, NEW LEVEL RADIO

After years of building New Level Radio from the ground up, I’ve learned something that may be surprising: Success rarely comes from selling. It comes from showing up — especially for others.

People say, “It’s all about who you know.” But I’ve found it’s more about how you show up for the people you know — and the people you’re about to meet.

Some of the most meaningful growth we’ve had at New Level Radio didn’t come from chasing deals. It came from helping others, even when it didn’t immediately benefit us. When we launched New Level Radio, we were a small startup with big ideas — customizing in-store music and messaging programs for businesses that aligned with a brand’s identity. But we didn’t have a marketing budget or a sales team spanning the country.

What we did have were people we knew, and people we were willing to meet.

CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL

Why Savvy Casino Brands are Doubling Down on PR in the Age of AI

Wed, 03 Sep 2025 18:00:02 GMT

Why Savvy Casino Brands are Doubling Down on PR in the Age of AI

For a casino brand, grabbing attention is just the start. Building trust is what drives lasting success. How your story is told — and who tells it — can be the difference between a first-time visitor and a loyal guest.

Think of marketing as a movie trailer. It’s flashy, attention-grabbing, and designed to get people in the door fast. PR, on the other hand, is the critic’s review in the local newspaper or the word-of-mouth buzz after opening weekend.

The trailer may sell tickets immediately, but the review keeps audiences coming back. For casino brands, mastering both is essential, but in today’s AI-driven search world, the “review” has never been more important.

Marketing vs. PR

Marketing is what you say about your brand.

It’s paid, controlled, and designed to generate immediate results. Think email campaigns, display ads, and promotions. A marketing push should drive weekend visits, sell event tickets, and boost short-term offers.

PR, on the other hand, is what others say about you.

News stories, interviews, feature articles, or influencer mentions aren’t paid placements — they’re endorsements. That third-party validation carries far more weight because consumers trust it.

Over time, consistent PR builds credibility, awareness, and loyalty.

The AI Factor: Why Earned Media Matters More Than Ever

The rise of AI search engines like ChatGPT, Gemini, and Claude is changing the search engine game.

A recent Muck Rack study analyzed over a million user prompts and found that more than 95% of cited links were from non-paid sources, including corporate blogs, thought leadership content, and journalism.

In other words, AI tools prioritize credibility over marketing spend.

Key findings from the study:

Journalistic content, especially from outlets like Reuters, Financial Times, Time, Axios, Forbes, and the Associated Press, dominates citations.
Owned and earned content — including press releases, blogs, and fact sheets — outperforms paid ads for being cited in AI responses.
Recency matters: content published within the last 12 months, particularly 24–36 hours old, receives the most attention.

For casinos, this means PR isn’t just a nice-to-have—it’s a must-have .

Turning PR Into Results for Casinos

A strong PR strategy helps casinos:

Boost Awareness – Coverage in respected local, regional, and trade outlets builds your brand’s reputation in ways marketing alone cannot.
Increase Visitation – Positive stories about shows, dining, or new gaming experiences drive guests through your doors and heads into beds.
Sustain Revenue Growth – PR builds credibility over time, translating into repeat visits and long-term loyalty.
Win in AI Search – Earned coverage is the content AI trusts, putting your brand front and center in the digital discovery process.

Marketing may get the initial attention, but PR ensures your story resonates, spreads, and sticks.

At New Level Public Relations , we specialize in helping casino properties secure the earned media coverage that builds long-term visibility, trust, and revenue.

In today’s AI-driven world, that “critic’s review” isn’t optional — it’s essential.

Rolling Stone Culture Council: "Beyond Handshakes: Building Connections That Fuel Your Business Growth"

Tue, 26 Aug 2025 20:33:00 GMT

BY NATHAN GREEN, CEO, NEW LEVEL RADIO

After years of building New Level Radio from the ground up, I’ve learned something that may be surprising: Success rarely comes from selling. It comes from showing up — especially for others.

People say, “It’s all about who you know.” But I’ve found it’s more about how you show up for the people you know — and the people you’re about to meet.

What we did have were people we knew, and people we were willing to meet.

CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL

Curator's Corner: Camryn Blake

Mon, 11 Aug 2025 19:44:01 GMT

Curator's Corner: Camryn Blake

"If the music feels effortless, I know I’ve done my job."

From chill brunch vibes to the electric energy of a casino floor, Camryn Blake knows how to make every beat count.

Her passion for music started at home, grew through formal study and industry work, and now fuels her role curating soundtracks for New Level Radio clients like the MGM Grand in Las Vegas.

In this edition of the Curator’s Corner, Camryn talks about the craft behind casino soundscapes, keeping music fresh for returning guests, and why even the smallest song choice can help create an unforgettable experience.

Let’s start with your love of music. Where did it begin, and how has it stayed such a central part of your life over the years?

My love of music started at home with my older sister. She was basically a walking MP3 player, always playing something new, a classic, or something niche. I soaked it all in. As I got older, I became obsessed with music discovery and took it seriously.

In college, I minored in Music Business because I knew I wanted to work in A&R and curation. Later on, I even trained AI to understand genres and subgenres. Music has stayed at the center of my life both professionally and personally. It’s how people tell stories, how cultures pass things on, and how I learn about the world. It’s not just something I listen to. It’s how I live.

One of the New Level Radio clients you work closely with is MGM Grand in Las Vegas, which is one of the largest casinos on the planet. What’s your approach when curating music for an iconic brand with such a distinct identity?

With a brand as iconic as MGM Grand, the music has to match the energy. It needs to feel bold and unforgettable, but also refined and seamless. My approach starts with asking the right questions. Who is the guest walking through the door? What kind of experience are they expecting?

Then I build the sound around that mood. I mix classics and hits with newer, lesser-known tracks that still fit the brand’s vibe. Everything is intentional. If the music feels effortless, I know I’ve done my job.

Every casino has its own “mood.” Can you share a moment when a client’s vision clicked perfectly with the playlist you built?

One moment that stands out was creating a brunch playlist for MGM Grand. They wanted a chill R&B and neo-soul vibe. It sounds simple, but that genre is surprisingly hard to nail. There’s a fine line between soulful and too mellow. This sub-genre also does not have many new artists that specialize in it.

There’s a lot of genres mixing with neo-soul, which makes it hard to create a cohesive playlist. To begin, I started with the essentials like Erykah Badu, Jill Scott, and Alicia Keys, then brought in fresh voices like Ari Lennox, Cleo Sol, Masego, and Moonchild. To give it an edge, I added global artists like Jaehyun, NCT 127, and Galdive. The end result was warm, modern, and exactly what they were looking for. It felt like the perfect

balance of comfort and discovery.

How do you keep the music feeling fresh for repeat visitors — especially in places like casinos or resorts — without straying from the brand’s core vibe?

There’s no shortage of music out there. New artists are popping up daily, and social media has made it easier than ever to find them.

I keep my ear to the ground through platforms like TikTok and Spotify, where microgenres and emerging trends are born. When updating playlists, I focus on music that still fits the brand but adds a little something new, whether it's an unexpected instrument, a different vocal tone, or a fresh take on a classic sound. This way, repeat guests hear something new without ever feeling like the vibe has changed.

What artists or albums are on repeat for you right now, and do you find your taste influencing your creative work in any way?

Lately, I’ve been listening to a lot of indie artists like Amhala, Iyla, Galdive, Say Now, Shreea Kaul, and Shay Lia. Destin Conrad’s “Love on Digital” has been my favorite album of the year so far, and I’ve also had Clipse’s “Let the God Sort ‘Em Out” in rotation.

I separate personal taste from most client work, but when I’m curating R&B playlists, like for brunch or lounge spaces, my own taste definitely helps. It gives me a better sense of texture, pacing, and flow.

If you had a walk-up song every time you entered a New Level Radio meeting, what would it be?

It would have to be either “Bring Em Out” by T.I. or “Wipe Me Down” by Boosie. Both songs are energetic, confident, and instantly shift the energy in the room. They get me in the zone and remind everyone that I came to handle business.

CURATOR'S CORNER ARCHIVE:

Andrew Schiffman – From MTV to Casino Floors

Inside the World of Casino Music Curation with NLR’s Daniel Sena

Curator's Corner: Andrew Schiffman

Fri, 23 May 2025 17:04:14 GMT

Curator's Corner: Andrew Schiffman – From MTV to Casino Floors

What does programming music at MTV in its golden era have to do with curating the perfect playlist for a bustling casino floor?

Everything, if you ask Andrew Schiffman.

With over 15 years of experience in music curation and programming strategy at iconic brands like MTV, Vevo, and Universal Music Group, Andrew brings a deeply seasoned and human approach to New Level Radio’s client properties .

In this edition of Curator's Corner , we dive into how his roots in video-era programming, his constant discovery of new music, and his collaboration with the NLR team all come together to create immersive, vibe-perfect soundtracks that enhance the gaming experience.

Let’s take a spin through Andrew’s story.

You have an array of experience in music curation and programming strategy at well-known, iconic companies. How did these experiences shape your approach to music curation for the casino environment at New Level Radio?

My 15+ years as a music curator, primarily programming music videos at MTV during its pre-streaming heyday, taught me the importance of audience-centric curation. In those days, we carefully crafted playlists and themed programming to keep viewers engaged. That same principle — understanding the audience's mindset at different times and tailoring the experience accordingly — guides my work with NLR's properties. You curate for the time of day and the specific listener.

How do you stay up to date with emerging artists and trends across different genres to keep New Level Radio's playlists fresh and engaging for casino audiences?

Music is a constant in my life. I discover new artists through SiriusXM Alt Nation (especially their show Advanced Placement) and TikTok. My friends in the music industry also keep me in the loop about the latest releases and concerts via social media.

How does the team at NLR , including CEO and co-founder Nathan Green, contribute to the overall curatorial vision and ensure consistency across different casino clients?

Nathan's passion for music and his exceptional sales skills make him a key asset. He brings fantastic energy to the team and builds strong relationships with clients, which is crucial for understanding their needs when we onboard a new property. Our music curation team is also a huge strength, as we bring a wide range of musical tastes to the table, from pop, hip-hop, and R&B to classic rock, alternative, and indie. We get together weekly for a curator’s check-in, talk about what property we’ll update, new music, and trends to keep up to date with.

What aspects of working as a Music Curator for New Level Radio do you find the most rewarding or creatively fulfilling?

I am a bit of a perfectionist, and curating the perfect playlist is extremely rewarding. When selecting songs, I imagine myself walking around the casino floor with a huge smile on my face.

Looking ahead, what are some trends or innovations in music curation that you believe will be important for the casino industry to consider?

There are a lot of companies that use AI to curate playlists. I’m a believer in human curation. Machines can’t give emotion. I always have an ear to the ground when it comes to new music and trends. If I like an artist, I’ll search on Spotify and look for similar artists.

CLICK HERE TO CHECK OUT OUR PREVIOUS CURATOR'S CORNER ARTICLE WITH DANIEL SENA

Rolling Stone Culture Council: "5 Keys to Creating a Thriving Company Culture"

Mon, 12 May 2025 19:39:43 GMT

BY NATHAN GREEN, CEO, NEW LEVEL RADIO

To stay competitive in today’s rapidly changing business world, creating a culture of growth within your company is a necessity, not just a “nice to have.”

At New Level Radio, we’ve been crafting custom music and messaging experiences for businesses across the U.S. since 2007. Throughout our journey, I’ve discovered that cultivating an environment where employees feel valued, empowered and inspired is essential.

Over nearly two decades, we’ve grown from a small startup to a leading provider of customizable radio networks for hundreds of businesses, including major players in the hospitality and casino/gaming industries.

Here are the lessons I’ve learned about building a thriving, growth-oriented culture.

CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL

New Level Radio Launches New Division: New Level Public Relations (NLPR)

Thu, 27 Mar 2025 15:02:42 GMT

New Level Radio Launches New Division: New Level Public Relations (NLPR)

The Casino Industry Music & Messaging Leader Introduces PR and Marketing Services for Gaming & Hospitality

DENVER, CO – New Level Radio, the premier provider of custom music and messaging programs for the casino industry, is expanding its services with the launch of New Level Public Relations (NLPR), a division dedicated to amplifying brand visibility and engagement for casinos, hotels, golf resorts, and gaming destinations.

With over 60 years of combined experience, the NLPR team specializes in crafting compelling narratives and executing strategic media relations, content marketing, and impactful earned media placements. Leveraging established industry relationships and proven marketing expertise, NLPR delivers comprehensive publicity programs that secure significant media coverage.

“Launching NLPR was a natural extension of our services,” said Nathan Green, CEO and co-founder of New Level Radio. “Our team’s extensive experience and vast network uniquely position us to elevate our clients’ visibility and expand their reach within the gaming and hospitality sectors.”

NLPR will focus on increasing media coverage, driving visitor traffic, and strengthening digital presence through a strategic blend of public relations, content marketing, and social media engagement.

“We’re excited to bring our focused industry knowledge and marketing expertise to the public relations arena,” added Green. “Our goal is to deliver tangible results that enhance brand image and drive business growth.”

New Level Radio has been an industry leader for more than 15 years, thanks to its innovative approach to strategically integrating on-property music and messaging, creating an optimal atmosphere with seamlessly delivered promotional announcements.

The company has carved a niche with casino properties, partnering with some of the most iconic names in the gaming industry, such as MGM Grand, Palms Casino Resort, Mandalay Bay, and New York New York in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

For more information, visit New Level Public Relations , follow on LinkedIn , or call toll-free 1-888-897-6034.

Rolling Stone Culture Council: "Why AI Can't Replace the Soul"

Tue, 19 Nov 2024 16:32:14 GMT

Why AI Can't Replace the Soul

BY NATHAN GREEN, CEO, NEW LEVEL RADIO

In today’s digital age, artificial intelligence ( AI ) is reshaping every facet of our lives.

From personalized product recommendations to AI-powered chatbots to self-driving cars, the influence of AI is undeniable. It’s no longer just shaping our experiences; it’s redefining them.

The music industry is not immune to the AI revolution. Whether it’s optimizing music production or tailoring playlists for individual tastes on platforms like Spotify and Apple Music, AI has changed dramatically how music is created and consumed.

As the CEO and co-founder of New Level Radio, a company dedicated to meticulously crafting music and messaging programs for businesses, I’ve witnessed the remarkable capabilities of AI firsthand. However, I still firmly believe in the irreplaceable power of human touch.

You see, music is more than just algorithms and data points; it’s about...

CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL

"Curator’s Corner”

gary@newlevelradio.com (Gary ) — Mon, 12 Aug 2024 20:19:58 GMT

Inside the World of Casino Music Curation with NLR’s Daniel Sena

Ever wondered who's behind the infectious beats and carefully curated playlists that set the mood at your favorite casino?

It's not an algorithm – it's the passion and expertise of music curators like Daniel Sena. In our debut edition of the "Curator's Corner" interview, we pull back the curtain and dive into the world of musical storytelling with Daniel.

From high school band geek to church pianist, Daniel has had a lifelong love affair with music. He's now turning that passion into an art form, crafting the perfect soundtrack for unforgettable casino experiences .

Let's hit play and hear Daniel's story!

What sparked your passion for music and how did that lead you to your job with New Level Radio curating music for casinos?

Music has always been a big part of my life from playing the trumpet in the high school band to piano in church, to mixing playlists on CDs for friends and family, to learning and using studio production software. I wanted to find an opportunity to use my music knowledge/skill set within the music business and I was excited to see a position posted as a music curator from CEO Nathan Green at New Level Radio . I didn't have any official curating experience at first, but Nathan gave me a chance to understand the importance of continuity, relevant vibes/genres, and overall flow.

Please describe a typical day in the life of a music curator at New Level Radio.

As a music curator with NLR, it's important to check for any messages from clients that have urgent requests or changes. We want to make sure they know it is important to us that the music playing on their casino floor/lounge/bar is exactly what they want to hear as well as their client base and staff. Since our work is done remotely, we have the ability to make changes in real-time. The curator team assigns themselves playlists to work on for the week, so we spend time reviewing lists to add relevant music or delete anything that seems outdated for that particular space. Other time is spent on researching and constantly trying to find new music so that we can provide that cutting-edge sound that clients get when they use New Level Radio.

What factors do you consider when creating a playlist for a specific casino property? How does the vibe of a casino in Las Vegas differ from one in Mississippi, for example?

The vibe of the playlist stems from the audience and the client's requests. We want to make sure we are curating a list that is very specific to the crowd for that casino which can change throughout the day. A casino in Mississippi or even some of the daytime playlists in Las Vegas are geared more towards older crowds, so we will play more classic rock, ’80s, yacht rock, and Motown. The nighttime Vegas lists give us an opportunity to add modern, experimental, upbeat songs. All the lists are fun to compile since we have decades of music to choose from!

Can you share a story about a time when your music selection made a significant impact on a casino's atmosphere or guest experience?

As an electronic dance music fan, I was excited to create our DJ Pool list at Luxor Hotel & Casino in Las Vegas from scratch. It was inspiring to curate a playlist that would fit a carefree, fun environment. This list has upbeat and chill EDM, tropical house, and deep house vibes.

What do you enjoy most about your job and working with New Level Radio?

I've been working with New Level Radio for almost three years now and I really enjoy working with Nathan and the New Level Radio team. I've learned so much about the gaming industry by assisting Nathan with admin duties and during our quarterly planning meetings. I love the fact that there are opportunities beyond curating. I've also been involved in process improvement, video editing, training, and eventually marketing and sales.

Rolling Stone Culture Council: "Zooming Past Zoom: How In-Person Connections Drive Business Success

gary@newlevelradio.com (Gary ) — Fri, 12 Jul 2024 14:56:43 GMT

How In-Person Connections Drive Business Success

BY NATHAN GREEN, CEO, NEW LEVEL RADIO

GO AHEAD, teLL me how great Zoom is. I have heard this more times than I care to repeat.

In today’s fast-paced digital world, where communication tools like Zoom and Microsoft Teams have become as commonplace as texts and emails, I remain steadfast in believing that nothing can truly replace the value of face-to-face business meetings. After more than 17 years of cultivating relationships with New Level Radio clients all across the country and beyond, time after time, I have witnessed the benefits and power of in-person interactions.

Yes, I’ll admit that the convenience of technology in our daily operations is crucial. After all, we can change a client’s music playlist at a casino 3,000 miles away with a simple swipe on a smartphone. And, no doubt, we utilize the ease of video calls pretty much every day.

But, still, certain aspects of human connection simply cannot be replicated through a screen...

CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL

Rolling Stone Culture Council: Forget Experience, Hire for Passion and Enthusiasm

Thu, 27 Jun 2024 17:17:58 GMT

Forget Experience, Hire for Passion and Enthusiasm

BY NATHAN GREEN, CEO, NEW LEVEL RADIO

WHEN NEW LEVEL Radio launched in 2007, I knew we wanted to build more than a music and messaging service for businesses. We also envisioned creating a positive company culture that would bring out the best in our team on a daily basis.

Today, 17 years later, New Level Radio is a leader in the casino industry, and while a large part of our success can be attributed to the unique product that we offer, it’s the positive, people-first work atmosphere that has been the secret sauce behind our growth.

From day one, we consciously decided to focus on providing our employees with a collaborative atmosphere where they feel valued and inspired.

Here are three primary reasons why this philosophy has helped our company thrive:

Employee Retention and Engagement

Having a motivated team to lean on every day is vitally important for the overall success of any company....

CLICK TO READ THE REST OF THE COLUMN at ROLLING STONE CULTURE COUNCIL

Nathan Green Featured on "Road to CEO" Podcast

patti@premiseadvertising.com (Patti Faulkner) — Mon, 19 Feb 2024 20:33:30 GMT

"Road to CEO" Podcast with New Level Radio Cofounder Nathan Green

Many thanks to Will Marlow , host of the "Road to CEO" podcast, for having our CEO and Cofounder Nathan Green as his latest guest to discuss Nathan's journey and vision behind New Level Radio, and how we became the industry leader in providing curated music, video and messaging programs to over 60 casino properties across 20 states in the U.S.

New Level Radio CEO Nathan Green to Lead Casino Marketing Boot Camp Session

patti@premiseadvertising.com (Patti Faulkner) — Thu, 11 Jan 2024 19:06:32 GMT

New Level Radio CEO Nathan Green to Lead Casino Marketing Boot Camp Session

New Level Radio CEO and Cofounder Nathan Green will return to New Orleans to be a featured speaker at the 2024 Casino Marketing Boot Camp , March 18-20.

Green will lead an interactive “Casino Music & Messaging Workshop” on Monday, March 18, at 3:45 p.m. CT, in which he will break down how New Level Radio creates professional, timely and relevant musical playlists for its more than 60 partners across the U.S.

Green will then turn over the session to the attendees and ask them to produce their own playlists for specific areas of a casino property – such as the casino floor, pool area, restaurants and bars – based on some key factors provided.

"I'm thrilled to be back at the Casino Marketing Boot Camp to discuss how to create bespoke playlists that truly capture the essence of each individual casino property," said Green. "It's not just about throwing on some upbeat tunes. We'll be analyzing the science behind music and its impact on guest behavior.

"This workshop is designed to be both informative and practical and we hope participants will walk away with the knowledge and tools they need to use music as a powerful marketing tool to attract guests, keep them engaged, and ultimately, drive revenue."

Added Casino Marketing Boot Camp Founder Julia Carcamo, the president of New Orleans-based marketing agency J Carcamo & Associates:

"Through his dynamic sessions at Casino Marketing Boot Camp, Nathan Green ignites a transformative spark in attendees, unveiling the intricate elements that distinguish a great guest experience from a mediocre one. His unmatched creativity not only enlightens, but also inspires, proving invaluable to attendees."

Casino Marketing Boot Camp is a single-track learning experience that will feature 12 immersive sessions, discussions and round tables over three days, with topics that will include Kick A$$ Email Marketing, The Power of Appointment Marketing, Revolutionizing Casino Player Development and a Card Shark Tank.

Led by a team of radio and music industry experts, New Level Radio creates branded messaging utilizing state-of-the-art technology and adapts the programming on a regular basis, revolving around each property's products, promotions and corporate focus. The Denver-based company has carved a niche in the casino/gaming industry across 23 states in the U.S., including Palms Casino Resort, MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino in Mississippi.

For more information about the series of upcoming Casino Marketing Boot Camp events, visit casinomarketingbootcamp.com

For more information about New Level Radio, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or follow on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

Mastering the Art of Remote Team Management

patti@premiseadvertising.com (Patti Faulkner) — Wed, 10 Jan 2024 21:16:39 GMT

Rolling Stone Culture Council: Mastering the Art of Remote Team Management

BY NATHAN GREEN

Rolling Stone Culture Council

THE APPEAL OF remote work is undeniable. It offers flexibility, comfort and autonomy. When managed correctly, it can be wildly efficient for both the employee and the employer, not to mention budget- and climate-friendly. But sometimes a dream scenario as simple as working from home can be a far cry from ideal.

In fact, without a precise roadmap and effective communication, it can become an unmitigated disaster. It’s vital to put in place certain strategies to help avoid potential pitfalls and to ensure nimbleness and efficiency.

At my company, New Level Radio, the option of working from home was available to our team members long before the Covid-19 pandemic made it a necessity. Here are five essential principles that have helped us succeed in navigating the continually evolving landscape of remote team management and how they can help you too.

Leadership Transition at New Level Radio: Nathan Green Named CEO

patti@premiseadvertising.com (Patti Faulkner) — Thu, 24 Aug 2023 18:48:24 GMT

Leadership Transition at New Level Radio: Nathan Green Named CEO

(DENVER, COLORADO) -- New Level Radio , the leading provider of curated music, video, and messaging services for the casino industry, announces today that cofounder Nathan Green will assume the role of Chief Executive Officer. In tandem, fellow cofounder Sam Ambrose will move on as President and Board Member and become a consultant, offering his wealth of experience to ensure a smooth transition and continued success.

Having been an integral part of the company since its inception in 2007, Green has been instrumental in shaping New Level Radio's reputation as a leader in casino industry services , providing tailored music programming, messaging, and video to clients in more than 25 states across the U.S.

Green has been the driving force behind New Level Radio’s growth, building client relationships and helping deliver curated music solutions and experiences for brands across the country.

“When we launched New Level Radio back in 2007 I could have never imagined the journey and road we have taken,” said Green. “Sam has been an integral part of our success and we are well-positioned for even more growth.”

Ambrose added, “I am proud of what we have accomplished together at New Level Radio, and I am confident that New Level Radio will continue to flourish and enjoy continued success with Nathan running full steam ahead as CEO.”

Denver-based New Level Radio has been a casino industry leader for 15 years, thanks to its innovative approach to strategically integrating on-property music and messaging, creating an enriched atmosphere with seamlessly delivered promotional announcements.

The company has carved a niche with casino properties, partnering with some of the most iconic names in the gaming industry, such as MGM Grand, The Mirage, Palms Casino Resort, Mandalay Bay, and New York New York in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

For more information, or to book a free demo , call 303.901.2455, email info@NewLevelRadio.com, visit www.NewLevelRadio.com or on LinkedIn at www.linkedin.com/company/new-level-radio/ .

Santan Mountain Casino Partners With New Level Radio for Curated On-Property Music and Messaging Programming

patti@premiseadvertising.com (Patti Faulkner) — Thu, 10 Aug 2023 14:07:01 GMT

Santan Mountain Casino Partners With New Level Radio for Curated On-Property Music and Messaging Programming

DENVER — New Level Radio , the leading provider of music, video, and messaging services for the casino industry, has been selected by Gila River Resorts & Casinos to provide specially curated on-property programming for the new Santan Mountain casino resort, located approximately 30 miles southeast of Phoenix.

Santan Mountain, which celebrated its grand opening on June 30, is a state-of-the-art gaming destination nestled among the San Tan Mountains. One of four casino resorts owned and operated by the Gila River Indian Community, the pristine property features the largest casino sportsbook in Arizona, a three-concept casual dining area, an upscale Honey & Vine restaurant, a wide array of the latest slots and table games, ballroom space with an outdoor garden for special events, a luxurious High Limit Room, and more.

"We are thrilled to collaborate with New Level Radio to elevate our guest experience," said Matthew Smith, Marketing Manager at Gila River Resorts & Casinos. "Music has the power to evoke emotions and memories, and with New Level Radio's expertise, we are confident our visitors will enjoy an unparalleled vibe that enhances the excitement of their visit at all four properties."

As an industry leader for 15 years, New Level Radio's innovative approach strategically integrates music and messaging throughout the property, creating an enriched atmosphere with seamlessly delivered promotional announcements.

"We are excited to partner with Santan Mountain and contribute to their vision of creating an immersive and memorable environment," said Nathan Green, VP and Co-founder of New Level Radio. "Our customized approach to music and messaging programming aligns perfectly with their commitment to providing exceptional entertainment."

Led by a team of radio and music industry experts, New Level Radio now provides on-property music, messaging, and video programming to over 60 businesses in 23 states across the U.S., including some of the most iconic names in the gaming industry, such as MGM Grand, The Mirage, Palms Casino Resort, Mandalay Bay, and New York New York in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio Expands Client Portfolio with Three New Partnerships

gary@newlevelradio.com (Gary ) — Wed, 07 Jun 2023 00:16:03 GMT

New Level Radio Expands Client Portfolio with Three New Partnerships

DENVER — New Level Radio , the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for more than 15 years, announces today new partnerships with three properties: Gold Country Inn & Casino in Nevada, Rivers Casino Philadelphia, and Grand Z Casino Hotel in Colorado.

These new collaborations highlight New Level Radio's expertise and commitment to delivering exceptional audio and visual experiences and messaging tailored uniquely to each property, creating an optimal atmosphere. By methodically selecting a diverse range of music genres and custom playlists geared to the demographic present in each area of the property, New Level Radio elevates the guest experience, helps drive revenue and increases customer engagement.

"We are thrilled to welcome these properties to our esteemed roster of casino partners," said New Level Radio VIce President and Cofounder Nathan Green. "Each of these casinos is distinct in their own way, and we are enjoying working with them to generate customized music and messaging solutions that resonate with guests and help produce memorable moments."

Gold Country Inn & Casino , featuring over 1,300 slot machines and 500 guest rooms in Elko, Nevada, and Grand Z Casino Hotel , located in Central City, Colorado and offering gaming machines, table games, poker and over 100 guest rooms, are both part of the Maverick Gaming family. Rivers Casino Philadelphia , owned and operated by Rush Street Gaming, features over 1,500 slot machines, 78 table games, a sportsbook and a variety of dining options.

Led by a team of radio and music industry experts, New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses in 23 states across the U.S. , including MGM Grand, The Mirage, Palms Casino Resort, Mandalay Bay, and New York New York in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio Vice President Nathan Green Selected as New Rolling Stone Council Culture Member

patti@premiseadvertising.com (Patti Faulkner) — Thu, 27 Apr 2023 18:56:54 GMT

New Level Radio Vice President Nathan Green Selected as New Rolling Stone Council Culture Member

Rolling Stone Culture Council, an invitation-only network of leaders on the cutting edge of what’s new in culture, has selected New Level Radio Vice President Nathan Green as a new member of its community.

Green is a cofounder of New Level Radio, the music and marketing industry leader that provides businesses with 100% customizable radio networks, and was invited into Rolling Stone Culture Council because of his contributions to the music and marketing industries. He joins senior leaders from some of the most successful companies across North America and Europe in music, art, fashion, media, food & beverage, sports, gaming, cannabis, and entertainment.

Last week, Green published his first column titled, “ The Power of Music in Creative Fields and Beyond, ” which is now featured on the Rolling Stone Culture Council website.

“The marriage between New Level Radio and an iconic brand name like Rolling Stone is a natural fit, so I’m excited to be part of the Culture Council community,” said Green.

“Nathan is an inspiring leader, and we value the knowledge and experience he will contribute to this community,” said Scott Gerber, co-founder of Rolling Stone Culture Council. “The council brings together members with the right mix of expertise, passion, and energy to do great things. Individuals, businesses, and industries all benefit from the learning and collaboration happening inside.”

Founded in 2020, Rolling Stone Culture Council is a private, vetted community for influencers, tastemakers, and innovators in the worlds of music, entertainment, media, food & beverage, fashion, sports, gaming and cannabis. Members are invited to share their insights through articles and Expert Panels for RollingStone.com .

Members connect through a private forum and virtual meetups to share learnings and help one another solve business challenges. They also gain access to exclusive travel, lifestyle, and business benefits.

New Level Radio supplies curated, on-property music, messaging and video programming to more than 60 businesses in 23 states across the U.S., including MGM Grand, The Mirage, Palms Casino Resort, Mandalay Bay, New York New York and Tropicana in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

Led by a team of radio and music industry experts, the Denver-based company creates branded messaging utilizing state-of-the-art technology and adapts the programming on a regular basis, revolving around each property's products, promotions and corporate focus.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio's Nathan Green Joins the "How to Scale a Business" Podcast

patti@premiseadvertising.com (Patti Faulkner) — Thu, 06 Apr 2023 13:35:07 GMT

New Level Radio's Nathan Green Joins the "How to Scale a Business" Podcast

New Level Radio VP Nathan discusses how his company serves businesses and their customers through fully customized and curated radio stations.

New Level Radio VP Nathan Green to speak at 2023 Casino Marketing Boot Camp

patti@premiseadvertising.com (Patti Faulkner) — Thu, 16 Feb 2023 20:44:49 GMT

New Level Radio VP Nathan Green to speak at 2023 Casino Marketing Boot Camp

New Level Radio Vice President and Co-Founder Nathan Green will be a featured speaker at the 2023 Casino Marketing Boot Camp in New Orleans, March 5-8.

Green will lead an interactive session titled, “On-Property Messaging to Enhance Revenue” on Monday, March 6, at 1:30 p.m., in which he will break down how New Level Radio creates professional, timely and relevant messaging for its casino clients and incorporates them into specially curated musical playlists. Green will then turn over the session to the attendees and ask them to write and produce their own messaging for a property based on some key factors provided.

“Casino Marketing Boot Camp is an event we always look forward to because it’s so much more intimate than most conferences and last year the attendees really embraced the spirit of the session about the power of music in the casino,” said Green. “This year, we’re excited to introduce the messaging piece of the puzzle because once you determine what the right curated solution is for your music is, it’s vitally important to enhance ROI capabilities through the proper messaging platforms.

“It should be a really fun session that gives people some new thoughts and strategies to consider and bring back home with them.”

Casino Marketing Boot Camp is a single-track learning experience that will feature a Welcome Dinner on Sunday night, March 5, followed by 10 immersive sessions, discussions and round tables over the next three days, with topics that will include The Fundamentals of Developing Players, Google Analytics 4 for the Casino Marketer, Defining, Understanding & Recovering Player Defectors and a Card Shark Tank.

“What we really love about having Nathan at the Boot Camp is that he makes the session super interactive and that allows people to really learn the content instead of just taking notes,” said Casino Marketing Boot Camp founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates.

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 23 states in the U.S.

The Denver-based company has carved a niche in the casino/gaming industry with a client base that includes Palms Casino Resort, MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino in Mississippi.

For more information about the series of upcoming Casino Marketing Bootcamp events, including the Casino Marketing Boot Camp for Executive Leadership on May 15-17, 2023 at Rolling Hills Casino Resort in Northern California, visit casinomarketingbootcamp.com

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for businesses across more than 23 states in the U.S. since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or follow us on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio Announces New Partnerships with Three Casino Resorts

patti@premiseadvertising.com (Patti Faulkner) — Thu, 01 Sep 2022 13:19:29 GMT

New Level Radio Announces Partnerships with Three Casino Resorts

DENVER — New Level Radio , the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for 15 years, has agreed to new partnerships with Argosy Casino Hotel & Spa in Missouri, Diamond Mountain Casino in California and Dragon Tiger Casino in Colorado.

New Level Radio delivers branded content to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

“It’s so crucial for casino properties to create an upbeat and positive atmosphere for guests and these three new partners of New Level Radio will benefit greatly from the individual living, breathing and constantly evolving music and messaging programs we create for them,” said New Level Radio Vice President and Co-Founder Nathan Green.

New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses in 23 states across the U.S., including MGM Grand, The Mirage, Palms Casino Resort, Mandalay Bay, New York New York and Tropicana in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

Argosy Casino is a PENN Entertainment property that sits in the heart of Kansas City with 38 table games, over 1,500 slot machines, a luxury spa, several restaurants and a AAA 4-Diamond rated hotel.

Located in northern California, Diamond Mountain Casino is governed by the Susanville Indian Rancheria with a casino floor that spans 26,000 square feet, featuring slot machines, blackjack tables, a sports bar, and 70 guest rooms. Dragon Tiger Casino becomes the third Maverick Gaming to utilize New Level Radio’s expert services. Colorado’s newest casino offers guests baccarat, slots and electronic table games and its hotel rooms are located at the nearby Grand Z Casino Hotel in Central City.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

About New Level Radio:

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or follow us on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

The English Hotel in Las Vegas Partners With New Level Radio for On-Property Music and Messaging

patti@premiseadvertising.com (Patti Faulkner) — Thu, 14 Jul 2022 17:48:59 GMT

The English Hotel in Las Vegas Partners With New Level Radio for On-Property Music and Messaging

DENVER — New Level Radio , the music and marketing experts that provide businesses with 100% customizable radio networks, announces today a partnership with The English Hotel, a new boutique property located just a mile off the Las Vegas Strip in the city's Arts District.

The upscale, non-gaming, adults-only hotel is a joint effort between James Beard award-winning celebrity Chef Todd English, development group Z Life Co., and the Marriott Tribute Portfolio. Since its grand opening in earlier this year, The English Hotel has been utilizing New Level Radio’s specially curated music and messaging programming throughout the 38,000 square-foot, four-story property, including inside The Pepper Club, the newest Mediterranean-Sushi concept by English that serves locally sourced ingredients complimented by upscale beverage options.

English’s first namesake hotel also features 74 upscale guest rooms, complete with celebrity-chef room service, a secluded pool and outdoor lounge.

“The English Hotel is such a unique property located in a hip section of Las Vegas, so we are thrilled to partner with them and help create the optimal atmosphere for its guests,” said Nathan Green, vice president and co-founder of New Level Radio.

New Level Radio delivers branded content to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus, as well as any specific COVID-19 safety protocols. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

“It is vital for us to ensure our guests receive a totally immersive, one-of-kind experience at The English Hotel and New Level Radio’s targeted playlists and seamless brand messaging is helping us do just that,” said Steve Dennis, General Manager of The English Hotel.

New Level Radio is no stranger to Las Vegas as it provides music and video messaging at some of the most well-known casino names and brands in the world, including Palms Casino Resort, MGM Grand, The Mirage, Mandalay Bay, New York New York, Tropicana and El Cortez Hotel & Casino.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

Palms Casino Resort in Las Vegas Selects New Level Radio for Curated On-Property Music and Video Programming

patti@premiseadvertising.com (Patti Faulkner) — Tue, 10 May 2022 16:34:30 GMT

Palms Casino Resort in Las Vegas Selects New Level Radio for Curated On-Property Music and Video Programming

DENVER — New Level Radio , the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for 15 years, has partnered with the newly reopened Palms Casino Resort in Las Vegas.

The iconic Las Vegas resort is utilizing specially curated music, video and messaging programming created by New Level Radio throughout its sprawling 73,000 square-foot casino. Upon its grand re-opening on April 27, Palms became the first Native American owned and operated casino in Las Vegas, following the San Manuel Gaming and Hospitality Authority (SMGHA) purchase of the property last year.

“New Level Radio is excited to be a part of Las Vegas history and we’re so happy we’ve been able to play a role in re-introducing this amazing property,” said New Level Radio Co-Founder and Vice President Nathan Green after attending Palm’s opening gala celebration. “We’re honored to be tasked with creating an optimal atmosphere for guests of Palms in nearly 40 different zones, each with its own unique playlist, including everywhere from the casino floor to the pool area to the restaurants to the porte cochere.”

"It was important for us to ensure our entire resort had the perfect music and messaging that resonates with the guests in each zone of the property throughout the day and evening and New Level Radio helped us attain that very important goal," said Crystal Robinson, Vice President of Entertainment & Activation at Palms Casino Resort. "Nathan and his team's reputation as true experts in the field is unparalleled and Palms is thrilled to partner with them."

In addition to Palms, New Level Radio works with some of the most well-known casino names and brands in the world, including MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio Announces New Partnerships with Four Casino Resorts

patti@premiseadvertising.com (Patti Faulkner) — Tue, 22 Feb 2022 16:44:30 GMT

New Level Radio Announces New Partnerships with Four Casino Resorts

DENVER — New Level Radio , the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for 15 years, announces today that it has agreed to new partnerships with four casino resorts, spanning from Nevada to Michigan to Pennsylvania.

In Nevada, Maverick Elko Hotel and Casino has joined fellow Maverick Gaming property, Wendover Nugget Hotel & Casino, as a New Level Radio client. In addition, Penn National Gaming’s Hollywood York Casino, located in Grantville, Pennsylvania, is also now using New Level Radio for its music and messaging programming, as are two properties in Michigan owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians: Turtle Creek Casino and Hotel and Leelanau Sands Casino & Lodge.

With these new partnerships, New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses in 23 states across the U.S., including MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

“We take tremendous pride in working with casino partners that are run by some of the most prominent gaming operators in the country," said New Level Radio Vice President and Co-Founder Nathan Green. "It doesn’t matter how big or small a gaming property is, or where it’s located. Every casino needs to create its own unique, optimal atmosphere that enhances the guest experience and that’s exactly what our curated programs do for each of our partners, including these new casino resorts.”

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio VP Nathan Green to speak at 2022 Casino Marketing Boot Camp

patti@premiseadvertising.com (Patti Faulkner) — Thu, 06 Jan 2022 15:11:12 GMT

New Level Radio VP Nathan Green to speak at 2022 Casino Marketing Boot Camp

DENVER — New Level Radio Vice President and Co-Founder Nathan Green will be a featured speaker at the 2022 Casino Marketing Boot Camp in New Orleans, March 14-16.

Green will lead an interactive Casino Music & Messaging Workshop on Tuesday, March 15, at 10:15 a.m., in which he will discuss how he and his team design unique and flexible music and messaging programs for its casino partners. Under the direction of Green, session attendees will build a playlist for a property, based on a number of key factors that will be provided.

“The absolute worst thing you can do is aimlessly play music at your property,” explains Green. “The right music choice will enhance the visitor experience and, in turn, extend their stay and spend. We look forward to giving a hands-on demonstration at Casino Marketing Boot Camp and explain how we assist hundreds of casinos across the U.S. in creating an optimal atmosphere for their guests.”

Casino Marketing Boot Camp is a three-day, single-track learning experience that will feature an array of immersive sessions and discussions, with topics that will include the art of building a brand, creating engaging social media content, “out-of-the-box” casino promotions, the “treasures” of Google analytics, and more.

“I’m thrilled to welcome Nathan back as a Casino Marketing Boot Camp coach because he brings so much to our event,” said Casino Marketing Boot Camp founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates. “More than just a speaker or panelist, we look for subject-matter experts who can, and are willing to, work in our small environment to give attendees the hands-on attention and focus that we promise.

“Nathan is not only one of the first to raise his hand, but he creates conversations that all attendees want to participate in. As a result, their eyes are open and they return to their properties with the kind of tools that will help them in reaching their goals.”

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states. The Denver-based company has carved a niche in the casino/gaming industry with a client base that includes MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino in Mississippi.

For more information about the 2022 Casino Marketing Bootcamp, or to register, visit casinomarketingbootcamp.com

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

New Level Radio Launches Music and Messaging Program at Hotel Greystone

patti@premiseadvertising.com (Patti Faulkner) — Mon, 01 Nov 2021 17:06:12 GMT

New Level Radio Launches Music and Messaging Program at Hotel Greystone

DENVER — New Level Radio , the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for more than 13 years, has partnered with Hotel Greystone , the new luxury hotel that reopened in the heart of Miami Beach, Florida in September.

Hotel Greystone, a Salt Hotels property, offers all of the amenities of a large resort, but in a boutique setting, with 91 sophisticated guest rooms and suites, a beach club, and dining options that include Sérêvène, the hotel’s signature French-Japanese fusion restaurant, the stylish Greystone Bar, and a 6,000 square-foot, fourth-floor Rooftop Bar and pool.

New Level Radio devised a specially curated music playlist and messaging program for each zone of the property that adjusts as the demographic of the guest changes and days turns into the evening hours.

“We’re excited to work with one of the hottest new properties on the vibrant Miami Beach scene," said New Level Radio Vice President and Co-Founder Nathan Green. "Hotel Greystone is such a uniquely designed and energetic hotel, so we’re thrilled to be able to help create the optimal atmosphere throughout the property by providing a targeted musical playlist that matches exactly what guests want to hear and when.”

"New Level Radio has been great to work with on Hotel Greystone," said Kevin O'Shea, Co-Founder of Salt Hotels. "They were incredibly responsive and worked closely with me to ensure my vision for the music throughout our various venues and supporting our overall guest experience."

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

About Hotel Greystone

Situated in the heart of the cultural crossroads that is Miami Beach, the historic and iconic, art deco Hotel Greystone revives innovative hospitality on Collins Avenue. Led by the award-winning Salt Hotels in partnership with B Group Capital, the boutique hotel melds art and design with exceptional personalized service. Located in the historic Collins Park neighborhood, Hotel Greystone fuses intimate spaces, innovative cuisine, and a hyperlocal ethos. The curated atmosphere creates the perfect conditions for people, art, music, and fine dining. Sérêvène, the property's signature restaurant, led by Award-winning Executive Chef Pawan Pinisetti, presents a menu that marries Japanese ingredients and French techniques. Transcend the predictable, and manifest the uncommon at Hotel Greystone.

New Level Radio Announces New Partnerships with Argosy Casino Hotel & Spa and Wendover Resorts

patti@premiseadvertising.com (Patti Faulkner) — Wed, 26 May 2021 13:35:18 GMT

New Level Radio Announces New Partnerships with Argosy Casino Hotel & Spa and Wendover Resorts

New Level Radio, the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for more than 13 years, announces today that it has agreed to new partnerships with Argosy Casino Hotel & Spa in Missouri and two Wendover Resorts in Nevada: The Wendover Nugget Hotel & Casino and The Red Gartner Hotel & Casino .

Argosy Casino Hotel & Spa is a Penn National Gaming property featuring the only hotel in Kansas City with a AAA 4-Diamond Rating, as well as a luxury spa, eight dining venues and a casino floor with 38 table games and more than 1,500 slot games.

The two Wendover Resorts properties located in northeast Nevada are owned and operated by Maverick Gaming . The Wendover Nugget Hotel & Casino hosts 483 guest rooms, four restaurants, four bars, a sportsbook, 690 slot machines and 27 table games. The Red Gartner Hotel & Casino boasts 187 guest rooms, three restaurants, two bars, 506 slot machines and 11 table games.

“We’re excited to add Penn National Gaming and Maverick Gaming to the long list of preeminent operators that utilize our services," said New Level Radio Vice President and Co-Founder Nathan Green. "It’s an exciting time for the gaming industry with COVID-19 restrictions being lessened and capacity numbers rising. We’re here to ensure that all of our partners are taking full advantage of living, breathing and constantly evolving music and messaging programs that are unique to each of their properties.”

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states. The Denver-based company has carved a niche in the casino/gaming industry with a client base that includes MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino in Mississippi.

New Level Radio delivers branded content to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus, as well as any specific COVID-19 safety protocols . The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455 , email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn .

VIDEO RECAP: Marketing to the Senses Session at 2021 Casino Marketing Boot Camp

patti@premiseadvertising.com (Patti Faulkner) — Thu, 15 Apr 2021 14:45:20 GMT

Last month, New Level Radio Vice President and Co-Founder Nathan Green led a session titled “ Marketing to the Senses ” at the third annual Casino Marketing Boot Camp , which was held virtually.

During a spirited conversion with gaming industry professionals from all over the U.S., Green helped drive home the point that a targeted marketing strategy can tickle all five senses of the casino guest, resulting in longer visits and an increased spend per customer.

Hosted by Casino Marketing Bootcamp founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates, this year’s event featured a speaker lineup that included a number of industry CEOs and marketing experts, and an agenda that provided in-depth discussions about the building blocks of casino marketing, creating stronger engagement through gamification, and the “new normal” of casino promotions.

“Having a feel for a true sensory marketing program can not only enhance the guest and employee experience, but also create additional revenue streams and opportunities,” Green explained at the start of the session.

“Especially in the gaming environment, having a sense of excitement and fun is crucial in whatever you do and really diving into a true sensory marketing plan for a casino property can not only enhance the guest and employee experience, but it can also create additional revenue streams.”

Green went on to discuss each of the five senses -- sight, sound, taste, smell, feel -- and how they can be stimulated during a casino visit and greatly improve the overall experience.

SIGHT

Video walls are one example of what you can do on property to enhance what your guests see, especially as they first walk in. “Sight,” Green pointed out, is the “most prominent of all human senses.”

SOUND

Sound is an expertise of Green and New Level Radio as they have created targeted music and messaging programs for hundreds of casinos, with each program unique to its own layout and customer demographic. The end goal? To keep the customer on property longer, increase spend and boost employee productivity, even if you have to take chances and try different musical genres at different times of the day.

TASTE

Taste is the sense that merges all of the senses together. Taste buds can be stimulated by recall for anyone who has had a previous experience with a casino’s restaurant or a specific beverage, leading to a more enjoyable experience and additional revenue.

SMELL

Smell is 10,000 times more sensitive than taste because it taps directly into our memory, whether it’s a pleasant aroma you remember from a dinner last week or a negative scent that brings back memories as far back as your childhood.

FEEL

In the wake of the pandemic we are all moving more towards a “touchless” environment, but businesses, especially casino properties, need to try and strike the right balance. Many casinos are also now utilizing virtual concierge programs, which put the property brand directly on a guest mobile device and, in turn, stimulates the sense of “touch.”

CONCLUSION

A successful sensory branding strategy will spark a guest’s beliefs, feelings, thoughts, and memories and quickly create a lasting brand image in that customer's mind. And, as Nathan points out, each one of these sensory elements are crucial.

If you’re looking to create the optimal atmosphere at your business, New Level Radio will develop a 100% customized and curated in-house strategy that’s unique to your property.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , or follow on LinkedIn at LinkedIn.com/company/NewLevelRadio

New Level Radio VP Nathan Green to Host Casino Marketing Bootcamp Session

patti@premiseadvertising.com (Patti Faulkner) — Thu, 14 Jan 2021 13:53:39 GMT

New Level Radio VP Nathan Green to Host Casino Marketing Boot Camp Session

DENVER — New Level Radio Vice President and Co-Founder Nathan Green has been selected to speak at the third annual Casino Marketing Boot Camp, which will be held virtually March 1-3, 2021, broadcasting from New Orleans.

Green’s session titled “Marketing to the Senses” is scheduled for Wednesday, March 3 at 11 a.m. CST and will explore why a successful sensory branding strategy is important for casino properties and how it can impact a guest’s beliefs, feelings, thoughts, and memories while creating a lasting brand image.

“New Level Radio is known for music and messaging, but there is so much more casinos can do when they are marketing to their customers,” Green said. “In this session, our goal will be to demonstrate how a targeted marketing strategy can tickle all five senses of the guest, resulting in longer visits and an increased spend per customer.”

Green is part of a Casino Marketing Bootcamp speaker lineup that includes a number of industry CEOs, and marketing experts, and an agenda featuring sessions about the basic building blocks of casino marketing, creating stronger engagement through gamification, and the “new normal” of casino promotions. The Bootcamp will close with a Roundtable Discussion that will provide coaches and attendees the opportunity to discuss how they will implement the new ideas that were presented during the three days of the event.

“I am perhaps most excited by the session on ‘Marketing to the Senses’ being taught by Nathan Green,” said Casino Marketing Bootcamp founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates. “Too often we try to fit the brand experience in a logo or graphics. Some operators realize and work to bring it to life through people-focused touchpoints, but as consumers, our senses are silently picking up on signals that can enhance or detract from the brand. What we hear, smell, taste, touch and see have a remarkable effect on the experience.”

New Level Radio is a music and marketing industry leader that has delivered 100% customizable radio networks to businesses across the U.S. for more than 13 years. The Denver-based company supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states, including a growing number of casino properties such as The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino on the Mississippi Gulf Coast.

For more information about the 2021 Casino Marketing Bootcamp, or to register, visit casinomarketingbootcamp.com

For more information about New Level Radio, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or follow on LinkedIn at LinkedIn.com/company/NewLevelRadio

The Importance of Sensory Marketing in the Casino

patti@premiseadvertising.com (Patti Faulkner) — Tue, 17 Nov 2020 17:50:54 GMT

The Importance of Sensory Marketing in the Casino

BY NATHAN GREEN

At New Level Radio, we consider ourselves “music experts.” For the last 13 years we’ve helped businesses all over the U.S. enhance the guest experience by implementing targeted and

strategic messaging programs that have proven ROI .

But there is much more that can be done to entice your customers to stay longer and spend more by utilizing sensory marketing. In other words, in addition to what we hear, there are four other senses that can be tickled.

Casinos, in particular, have a built-in advantage in that guests entering the property are already seeking out a good time. The atmosphere is inherently stimulating and guests’ senses are already being enlivened as soon as they walk through the door, thanks to flashing lights, the sound of chips hitting the table, the distinctive scent of a casino and slot machines chirping.

A successful sensory marketing and branding strategy will elicit a guest’s beliefs, feelings, thoughts, and memories and quickly create a lasting brand image in that customer's mind. This can be accomplished by triggering all five senses.

SIGHT

The eyes contain two-thirds of all the sensory cells in a person's body, so sight is the most prominent of all human senses. When people “hear” information, they're likely to remember only 10% of the details three days later. But if relevant “visuals” are paired with that same information, people retain 65% of the information three days later, according to a Brains Rule study.

With that said, it’s pretty clear that utilizing a tool such as video messaging can play a key role in creating that “best-night-of-my-life” atmosphere. Video walls are affordable and can brighten up the casino floor and differentiate space. The correct visuals in prime locations will make the entire ambience and surroundings more memorable while delivering a “location-based experience.”

SOUND

Once a sound wave reaches your ear, your brain recognizes it in 0.05 seconds. That’s 10 times faster than a blink of an eye!

So, it’s only natural that the first thing that registers with a customer when he or she walks into your casino is sound. Not what they see. Not what they smell. It’s what they hear that travels fastest to their brain.

A targeted music and messaging program unique to a casino’s layout and customer demographic will help keep the customer on property longer, increase spend, allow the atmosphere to match the casino’s brand, and even boost employee productivity.

TASTE

The sensorial strategy of taste is difficult to master in casinos, but taste-buds can most certainly be stimulated by recall for anyone who has had a previous experience with a casino’s restaurant or a specific beverage, which can encourage sales and create an enjoyable experience.

SMELL

Smell is 10,000 times more sensitive than taste because it taps directly into our memory.

In 1995, Dr. Alan R. Hirsch conducted an experiment with scented and unscented slot machine areas in a Las Vegas casino, and found that the amount gambled in the scented area increased by more than 45%.

A unique smell or odor can very quickly and easily stir emotion and create feelings of nostalgia. Every casino has a certain smell, and the nose will prompt the brain to think about a previous big win at a certain table game or slot machine, or harken back to a memorable event, encounter or evening at that property.

FEEL

Touch is a powerful sense, and casinos can capitalize on it in many ways, and not just with poker chips or slot machines.

For instance, an interactive concierge is not only trackable, but it allows guests to control their visit with a simple touch, and engages them as they look for their favorite restaurant or receive directions to a certain place in the property.

Many casinos are also now utilizing virtual concierge programs, which put the property brand directly on a guest mobile device and, in turn, stimulates the sense of “touch.”

If you’re looking to create the optimal atmosphere at your business, New Level Radio will develop a 100% customized and curated in-house strategy that’s unique to your property.

Book a demo with us today!

About Nathan Green

Under the guidance and vision of Nathan Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses all over the U.S., particularly the casino industry. When he's not on an airplane or creating a new playlist for a property, Nathan is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.

New Level Radio Launches New Partnership with The Signature at MGM in Las Vegas

patti@premiseadvertising.com (Patti Faulkner) — Mon, 09 Nov 2020 02:12:50 GMT

New Level Radio launches music and messaging programming at The Signature in Las Vegas

DENVER — New Level Radio, the music and marketing industry leader that has delivered 100% customizable radio networks to businesses across the U.S. for more than 13 years, has agreed to a new partnership with The Signature at the iconic MGM Grand on Las Vegas Strip. The Signature is an all-suite, casino-free resort located within the massive footprint of MGM Grand, the largest single hotel in the U.S. that is already a long-time partner of New Level Radio.

“We’re excited to add another renowned brand to our long list of clients in the great city of Las Vegas," said New Level Radio Vice President and co-founder Nathan Green. "It’s important, now more than ever, for casino and hospitality venues to enhance the customer experience to the fullest. Our music and messaging expertise and targeted strategies will help The Signature accomplish that goal.”

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states, including a growing number of casino properties such as The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino on the Mississippi Gulf Coast.

About New Level Radio:

New Level Radio, a finalist in Forbes magazine's 2011 list of "America's Most Promising Companies," has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 21 U.S. states since 2007.

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com, visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

Three common music and messaging mistakes on the casino floor

patti@premiseadvertising.com (Patti Faulkner) — Sun, 20 Sep 2020 14:57:46 GMT

Three common music and messaging mistakes made on the casino floor

BY NATHAN GREEN

When you first step foot into a casino, the array of different sounds, scents and sights can be overwhelming. Slot machines are chirping. Groups of gamblers are cheering. Chips are rattling. The music is humming.

As a casino operator, once a guest enters your property, the goal is to enhance and extend the visit. While it’s difficult to control what games your patrons play and if they win or lose, you can manipulate what they hear from your sound system, so it’s crucial that you utilize a strategic music and messaging program.

As a “music guy,” it’s frustrating for me to walk into a business -- especially a gaming property -- and find that the atmosphere has fallen flat, simply because the choice of music is missing the mark. Everything else on the casino floor can be near-perfect, but the atmosphere just isn’t at the level it could or should be as a result of a poor music choice.

In my experience, here are the three most basic and common mistakes made by casino properties when it comes to their music and messaging strategy:

1. Inconsistent volume level

The last thing you want your music and messaging system to do is to “distract” your guests, and that can be true when the volume is too high or too low. Keep in mind that the volume may need to be adjusted in different zones as it can be affected by crowd size and acoustics, so one master level for the entire property most likely won’t work. Don’t be afraid to have your servers, dealers and floor people ask customers about the volume level. They are your best resource.

2. Abrupt and annoying messaging

Whether it’s a cheesy commercial or news of a big slot jackpot that was just hit on the floor, there’s nothing worse than having a staticy, muffled and off-putting announcement dropped directly into the middle of a playlist. In addition to needing the correct balance of messaging and music -- we typically drop it in every five to seven songs -- the messaging should be seamless, easy on the ears and relevant. For example, New Level Radio inserts promotions for upcoming events at each of its properties with calls to action so ROI can be easily tracked.

3. Not knowing your demographic

The clientele of a casino can change dramatically as the day moves along and into the evening hours. A video poker bar that draws mostly Baby Boomers in the late morning and early afternoon, could very well have a crowd of millennials sitting in those same seats during the dinner and late night hours. So doesn’t it make sense that the shift in music genres should adjust, as well? New Level Radio does the research to find out who’s in the property, why they’re in the property and how long they’re in the property and then creates a playlist based on that data.

Bottom line: The absolute worst thing you can do is aimlessly play music at your property. The right music choice will enhance the visitor experience and, in turn, extend their stay and spend. New Level Radio is constantly consulting with our partners and giving each program the personal attention it needs in order to evolve.

To book a demo from New Level Radio , or to hear more about our services, simply call 303-901-2455 or email info@newlevelradio.com .

About Nathan Green

New Level Radio Partners with Oak Grove and Tachi Palace Casino Resort

patti@premiseadvertising.com (Patti Faulkner) — Wed, 09 Sep 2020 21:53:51 GMT

New Level Radio Partners with Oak Grove and Tachi Palace Casino Resort

DENVER — New Level Radio

, the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for more than 13 years, announces today that it has agreed to new partnerships with Oak Grove Racing, Gaming & Hotel in Kentucky and Tachi Palace Casino Resort in California.

“We’re thrilled to add two more properties to our long list of gaming venue properties," said New Level Radio Vice President and co-founder Nathan Green. "Now, more than ever, it’s vital to ensure an upbeat and positive experience for guests of all businesses and both will benefit the individual living, breathing and constantly evolving music and messaging programs we create for them.”

Oak Grove, a joint venture partnership between Churchill Downs Incorporated and Keeneland Association, is a $200 million development project that will open its historical racing machine gaming floor, four restaurants and event center on Sept. 18, 2020. The hotel, equestrian center, amphitheater, RV Park will follow later this fall.

Tachi Palace Casino Resort, a Tachi-Yokut Tribe property located about 30 miles south of Fresno, features two casino floors with over 140,000 square feet of gaming space, as well as a spa, eight restaurants/bars and event and meeting space. After closing in March due to the COVID-19 pandemic, the casino reopened on May 28 with new safety protocols in place.

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states with a large number of casino properties, including MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut and Talking Stick Resort and Casino in Arizona.

About New Level Radio:

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

CLICK HERE TO BOOK A DEMO FROM NEW LEVEL RADIO!

Selecting the right music for your restaurant

patti@premiseadvertising.com (Patti Faulkner) — Wed, 15 Jul 2020 21:38:57 GMT

Selecting the right music for your restaurant

by Nathan Green

As a self-admitted foodie, I love everything about the “experience” of sitting down and breaking bread at a restaurant with a group of friends, colleagues or family. Anyone who has had dinner with me before will tell you that I relish every bite and love to have a wide variety of apps, entrees and beverages on the table to imbibe and tickle the palate.

It's at the top of the list of things I missed during the recent pandemic shutdown, which made me appreciate the simple act of going out to dinner even more.

But, in addition to the quality and presentation of the food, there are other vital factors that determine if a dining experience is going to be hit or miss, including service, decor and the overall ambience, three items that a guest has zero control over.

So, since my expertise is music and not waiting tables or decorating restaurants, let’s examine how what people hear at a restaurant can play a major role in creating the optimal vibe to accompany the food and conversation at the table.

Much like when New Level Radio creates a curated music and messaging program for a casino , it is critical for a restaurant to determine who the typical clientele is and if the demographics of those guests changes throughout the day/evening.

Once you take into consideration who the client is, a carefully crafted, custom-made playlist should match their tastes. Additionally, the playlist should seamlessly adapt on the fly as the age likes and tastes change. If at lunchtime the guests are mostly older and in the evening your place is filled with a younger crowd, it is absolutely essential you play music that caters to each of these much different audiences.

“Music has an effect on our physiological system,” Dipayan Biswas, Professor of Business and Marketing at the University of South Florida Muma College of Business, once told TODAY Food. “Restaurants and supermarkets can use ambient music strategically to influence consumer buying behavior.”

Secondly, the music at your restaurant must match “who” you are. You want your music to complement both your brand and the guest experience you are attempting to create.

Is this a high turnover venue, serving a crowd that wants to get in and out and move on with their day? Or, maybe you want to manufacture an atmosphere for guests who plan to be at the table for hours, savoring every bite, sip and conversation. The tempo of what these customers hear in the background can help dictate their mood and encourage them to eat faster or slower.

“A more relaxed environment increases satisfaction and decreases consumption," said Brian Wansink, Ph.D., director of Cornell's Food and Brand Lab, who conducted a study from Cornell University that showed softer lighting and music was linked with fewer calories consumed by restaurant diners. “There are clear implications for restaurants wishing to help consumers slow down and enjoy their food.”

A study by the Association for Consumer Research in Scotland found that restaurant guests increased spending by 23% when slow-tempo music was played with the majority of the additional tab going toward drinks and spirits, which soared 51%.

Speaking of cocktails, if you have an area of your restaurant specifically for drinks, studies have found that louder music leads to “more spending in less time.”

"Previous research has shown that fast music can cause fast drinking, and that music versus no music can cause a person to spend more time in a bar," said Nicolas Guéguen, a professor of behavioral sciences at the Université de Bretagne-Sud in France. “High sound levels may have caused higher arousal, which led the subjects to drink faster and to order more drinks.”

Keep in mind, there has to be a balance. Your guests shouldn’t be distracted by what they hear. But you also don’t want the volume levels to be too soft or it will adversely affect the environment. And much of that may depend on the kind of acoustics your restaurant is equipped with.

Not sure about the optimal volume for your venue? Watch your tables closely. Ask your guests. They will be more than happy to provide you the answer.

New Level Radio has been providing customizable radio networks with unique playlists and messaging for hundreds of businesses across more than 20 U.S. states since 2007.

To request a demo from New Level Radio or to hear more about our services, simply call 303-901-2455 or email info@newlevelradio.com .

About Nathan Green

Under the guidance and vision of Nathan Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses all over the U.S., particularly the casino industry. When Nathan is not on an airplane or creating a new playlist for a property, he is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.

Despite the pandemic, in-person meetings will remain essential

patti@premiseadvertising.com (Patti Faulkner) — Wed, 10 Jun 2020 21:40:32 GMT

Despite the pandemic, in-person meetings will remain essential

By Nathan Green

The COVID-19 pandemic has helped reaffirm something I’ve always felt strongly about: The benefits of face-to-face business meetings will never be replaced by Zoom or any other virtual platform.

Go ahead, call me old fashioned. Tell me I’m “Zoom Fatigued.” You’ll never convince me otherwise.

I have spent the last decade traveling the country, sitting down with not only potential New Level Radio clients, but the folks we currently work with on a regular basis . We’re proud to have built a business that takes the impersonal and generic medium of “background” music and turns it into a client driven relationship . That wouldn’t be possible without the opportunity to meet with our partners face-to-face and look them in the eye, not through a screen or via email, LinkedIn or video chat.

Apparently I’m not alone. According to a study presented by CT Business Travel, 87% of professionals believe face-to-face meetings are “essential” for sealing a business deal and 47% said they have lost a contract or client due to a lack of face-to-face time.

Don’t get me wrong. I’m all about convenience and taking advantage of the latest and greatest technology. Without it we wouldn’t be able to change a playlist for a New Level Radio property 3,000 miles away by simply swiping through my mobile phone. And, when absolutely necessary, a video conference is fine for a quick, casual meeting.

But, by no means, will a Zoom meeting ever be more effective or productive for long-term success than an in-person sit down.

For starters, there’s the technical glitches. Seriously, is there anything worse than being in the middle of a video conference call and smack dab in the middle of a great discussion the screen freezes? Or how about that annoying echo that inevitably pops up during seemingly every Zoom call I’ve ever been on. And it’s more than likely that the people you're speaking to aren't giving you their full attention as 69% of those surveyed admitted to browsing social media during a audio-only conference call.

What’s more, for a lot of people it’s very uncomfortable to constantly see your own face up on that monitor as you conduct a meeting, which can take away from your own demeanor.

Not only are these distractions downright annoying, but they can change the tone and tenor of the conversations. Delays of just 1.2 seconds can make people “perceive the responder as less friendly or focused,” according to report by the International Journal of Human-Computer Studies. Just like when sitting at a poker table, body language is vital and if you’re giving off a bad vibe because you're more concerned with how you look instead of what you are actually saying, it could be a deal breaker.

An in-person meeting takes all of the above issues out of the equation. In my experience, the keys to a successful, long-term business relationship include working with those that we trust, sharing the same goals and genuinely liking each other.

Reaching those goals with a client requires making a personal connection and that’s very difficult to do via a phone call or email. The initial introduction of a meeting sets the tone for the conversation, and it all starts in the first few minutes -- or even seconds -- of a meeting.

As for the actual meeting itself, productivity goes way up during an in-person sit down. The creativity flows much better and the entire time we spend together is more memorable, and that makes a huge difference in the following hours, days and weeks when we refer back to what the meeting’s purpose was and what was accomplished.

So, as we continue to see the light at the end of the pandemic tunnel and inch closer to getting back to some sense of normalcy, I am looking forward to so much. I can’t wait to have a great meal at a favorite restaurant, or meet some friends at a bar for drinks. Traveling for both business and pleasure is sorely missed. Attending a concert or going to a Denver Broncos game will never be taken for granted again.

And sitting down with my New Level Radio clients to hear about their business, catch up on how our respective families are doing and strategizing about their music and messaging programs is something that I not only look forward to, but it will remain crucial to the way we do business.

Not even a global pandemic is going to change that.

About Nathan Green

New Level Radio introduces new COVID-19 safety messaging

patti@premiseadvertising.com (Patti Faulkner) — Fri, 22 May 2020 04:00:00 GMT

New Level Radio introduces new COVID-19 safety messaging

DENVER — New Level Radio, the music and marketing industry leader that provides businesses with 100% customizable radio networks , has created a targeted messaging program that helps customers feel secure and informed regarding new safety protocols implemented as a result of COVID-19.

New Level Radio’s calm and professional voice talent records specific messages that seamlessly blend in with the curated programming already in place, assuring guests the property has taken the necessary steps during the initial reopening phase and beyond. In addition, New Level Radio has designed custom music lists with scientifically backed formulas regarding music beats per minute that feature songs that prompt guests to feel more secure.

“As our clients reopen their properties it’s crucial to ensure that guests feel safe and comfortable in their surroundings,” said New Level Radio Vice President and co-founder Nathan Green. “These new additions help accomplish that goal and will allow guests to settle in, stay longer and spend more.”

New Level Radio is incorporating the new messaging to the more than 60 businesses across 21 U.S. states that it supplies on-property music, messaging and video programming, including major casino properties such MGM Grand, The Mirage, Mandalay Bay and Tropicana in Las Vegas, Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona, and Beau Rivage Resort & Casino and Scarlet Pearl Casino Resort on the Gulf Coast of Mississippi.

For the past 13 years, New Level Radio has delivered branded messaging to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

About New Level Radio:

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com, visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

Leaning on music

Wed, 01 Apr 2020 20:42:34 GMT

Leaning on Music

“I've found that no matter what life throws at me, music softens the blow.”― Bryce W. Anderson

By Nathan Green

Today, I am thankful.

As the world around us continues to deal with an unthinkable pandemic, I’m thankful, first and foremost, for the health of my loved ones and myself.

But, now more than ever, I’m deeply grateful for the gift of music.

As far back as I can remember, music has been a constant in my life. Whether it’s while I’m driving to work, taking a jog or cooking on my grill, music is there in some form or fashion.

Music can confirm or deny every emotion you have. It can take your energy on a course of reflection, anger, happiness, and sadness all within a few songs, or even a couple of notes. In uncertain times, music can be the one distraction that keeps you positive and looking toward tomorrow.

As I look toward tomorrow I am comforted that music will be with us every step of the way! As you have seen via social media people are using music to bring us together.

Whether it is people singing together on patios in Italy, orchestras playing Beethoven in unison, or famous artists playing song sets and taking requests from home, we have all come to understand that we as a species are in this together. And the things that bring us together such as music far outweigh our differences.

I guess it goes without saying that music is more than business to me. It’s in my blood. And in times like these, I’m leaning on music even more than usual.

As Bryce Anderson says so eloquently in the quote above, “music softens the blow.” Apparently, Bryce and I aren’t alone.

So, as we continue to “social distance” and count the hours, days and weeks until we’re all grooving to a beat once again at a live concert or at our favorite restaurant or casino, let’s all lean on the power of music to help us get through to the other side.

As a famous English poet once said, “Life seems to go on without effort when I am filled with music.”

Amen to that.

About Nathan Green

NEW LEVEL RADIO PARTNERS WITH THE MIRAGE IN LAS VEGAS

patti@premiseadvertising.com (Patti Faulkner) — Thu, 13 Feb 2020 19:47:03 GMT

NEW LEVEL RADIO PARTNERS WITH THE MIRAGE IN LAS VEGAS

The music and marketing industry leader is now curating on-property music and messaging at the Las Vegas Strip casino, as well as Greystone Miami Beach and Cypress Bayou Casino Hotel

DENVER — New Level Radio, the music and marketing industry leader that provides businesses with 100% customizable radio networks, announces today that it has agreed to a partnership with The Mirage, the iconic MGM Resorts International casino resort that has resided on the Las Vegas Strip for more than three decades.

In addition, New Level Radio also launched programming for Greystone Miami Beach, a historic 1930’s hotel that recently completed a massive revitalization, and Cypress Bayou Casino Hotel, a premier Louisiana casino destination located in the heart of Cajun Country.

"New Level Radio is excited to add The Mirage, Greystone and Cypress Bayou to our deep roster of world-class partners," said New Level Radio Vice President and co-founder Nathan Green. "They will benefit greatly from our expertise in music, messaging and branding and our on-going consulting that ensures that their individual living, breathing radio stations are constantly evolving and reaching demographics unique to their properties.”

With the addition of these fine properties, New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states with a large majority of casino properties, including MGM Grand, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut and Talking Stick Resort and Casino in Arizona.

For the past 13 years, New Level Radio has delivered branded messaging to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

About New Level Radio:

For more information, or to book a free demo, call 303.901.2455, email info@NewLevelRadio.com , visit www.NewLevelRadio.com or on LinkedIn at www.LinkedIn.com/company/NewLevelRadio

USING SIGHT TO SELL AT YOUR CASINO

patti@premiseadvertising.com (Patti Faulkner) — Tue, 07 Jan 2020 16:47:40 GMT

USING SIGHT TO SELL

By Nathan Green

Close your eyes and think about the last “great night” you experienced with a group of friends or family. Chances are all five of your senses were enlivened that night and you can still taste, feel, smell, see and hear all of the particulars.

As a business owner, you should be doing everything in your power to try and make the guest experience within the walls of your property a prime spot for one of these “great life moments.” In order to do so, you need to create an atmosphere that stimulates all of your guest’s senses.

For a casino, the guests entering the property are seeking out a good time and the environment is inherently stimulating. Their senses are already being tickled as soon as they walk through the door, thanks to flashing lights, the sound of chips hitting the table and slot machines chirping.

I’ve written in the past about how crucial it is to have a targeted music and messaging strategy for your property that engages guests with what they hear, but let’s not forget one of the other vital senses: sight.

How powerful can visuals be to your marketing and messaging plan? Let’s look at some compelling numbers.

When people “hear” information, they're likely to remember only 10% of the details three days later. But if relevant “visuals” are paired with that same information, people retain 65% of the information three days later, according to a Brains Rule study.

More evidence: 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated, according to HubSpot, and 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

With that said, it’s pretty clear that video messaging -- in addition to music -- plays a key role in creating that “best-night-of-my-life” atmosphere at your venue. The right visuals in the right locations will make the entire ambience and surroundings more memorable while delivering a “location-based experience.”

Video boards are relatively affordable, flexible in their shape and size and allow you to control the message and the timing of your message. They can serve as a location to prompt guests to click an image on their iPhone and share on social media, while at the same time limit the amount of ads or visuals seen inside your property from other businesses or competitors.

If you’re looking to create the optimal atmosphere at your business, New Level Radio can develop a 100% customized and curated in-house strategy that’s unique to your property.

Book a demo with us today!

About Nathan Green

THE 'BACKGROUND MUSIC' MYTH

Thu, 03 Oct 2019 14:52:18 GMT

THE 'BACKGROUND MUSIC' MYTH

By Nathan Green

Background. Music. Provider.

String the above three words together and it makes me cringe every time I hear or see it.

I’ve worked my entire adult life in the music industry, the last 12 years with New Level Radio. During that time, we’ve helped numerous clients from an array of different industries create unique, living, breathing radio networks for their business. These targeted music and messaging programs have proven to trigger tangible results. So much so that our client retention rate is above 90%.

Yet, when I tell people about New Level Radio, or when I meet with a prospective client, I’m often asked, “What’s the difference between you and a background music provider?”

In all honesty, it’s a fair question. The growth and popularity of online streaming services has been astronomical in recent years and if a business owners think they can get away with firing up their own playlist instead of using a service like New Level Radio, I don’t blame them.

But every time I’m asked, I take a deep breath, walk it back, and explain that while basic “background music” strategy will be cheaper and more simple, it will have zero impact on their customer flow and guest satisfaction. That’s right. Zero.

And in the long run, it will cost those businesses money, not save them money.

So, to break it down even further, here are just five of the many advantages that a program carefully crafted by New Level Radio will have over a background music provider.

1. Hit the bullseye!

One of the greatest advantages of a well-thought-out music and messaging strategy is that we take the impersonal and generic medium of “background music” and make it a client-driven relationship.

In other words, we take aim at your targeted demographic and nail it!

By working with our clients closely and crunching the numbers, New Level Radio discovers what the core demographic is at your business and then we make sure that our programming speaks directly to them.

The idea is to make music a part of the whole experience. When you walk into the casino, you immediately smell, taste and hear something. The audio is a huge part of that. If they’re playing Metallica and Slayer at a time when a bunch of Baby Boomers are at the bar or playing the slots, it’s not going to work. In fact, it will more likely be such a turnoff that they will eventually get up and leave.

2. Industry experts

I’m not the only New Level Radio employee that lives, eats and breathes music.

Our talented staff has more than 100 years of experience in music production, marketing, promotion, on-air radio, programming, and many other fields that ensure each business we work with the best possible music/messaging/video environment as possible.

You can be sure that we’re not just throwing 500 songs against the wall to see what sticks. Yes, there may be other companies out there that have similar tech expertise, but our experience in the music industry is unparalleled.

3. Constantly evolving

With our on-going consulting and personal attention, each program is constantly evolving and changing. We know the intricacies of each property and all of our clients have direct contact with a real person from our company.

Casinos, in particular, see their clientele change on a daily and sometimes hourly basis and every section of the property can be completely different in terms of the environment you want to create.

For example, one of our New Level Radio clients is MGM Grand Casino in Las Vegas, which has an enormous footprint. For a property of this size, we create more than 20 zones throughout, with specific music and messaging tailored to the kind of customer that comes in at different times of the day. Think about, the music being played at Morimoto, the fabulous Japanese restaurant at MGM, should not be the same as what people are hearing at the craps table. A specially crafted music and messaging program guarantees that will never be the case.

4. You’re not breaking the law

As we pointed out in a recent blog article , the global music industry loses out on more than $2.5 billion per year because small businesses misuse personal music streaming services, according to a study by Nielsen Music from October 2018 .

That’s right, under existing copyright laws in many countries, places of business require a license to stream music. Yet, only 17% of surveyed businesses have those licenses and a 71% of U.S. small business owners surveyed believe that having a personal music account gives them the right to use it for on-property background music.

So, instead of wearing out that personal playlist you mashed together for your business and risk being on the wrong side of the law, entice your customers to stay longer and spend more by hitting them with timely and targeted music and messaging.

5. Seamless messaging

While every property is different, typically our programming features some sort of promotion or messaging after every four to eight songs, or about every 15 to 20 minutes, depending on the type of business.

The messaging is always professionally done and seamless, as opposed to those annoying announcements we’ve all heard at a casino where someone with a loud voice with scratchy audio suddenly cuts into a song and announces a huge jackpot winner or the Happy Hour specials.

Talk about driving customers away from your property!

Also vital to your messaging is being strategic about the content. If your property is hosting a Brad Paisley concert next week, our programming will ramp up the amount of country music being played as the date draws closer as well as announce tickets sales and specials.

Here’s the bottom line: Obviously, you can’t please all people, all of the time. But when you utilize a carefully calculated and well-researched music and messaging program you will not only reach your core demographic, but you will capture them, engage them, enhance their experience and entice them to remain at your property property longer.

Needless to say, those other services will never, ever be able to accomplish any of the above.

Book a demo with New Level Radio today!

About Nathan Green : Under the guidance and vision of Nathan Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses all over the U.S., particularly the casino industry. When he's not on an airplane or creating a new playlist for a property, Nathan is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.

5 TIPS FOR PICKING THE RIGHT MUSIC FOR YOUR BUSINESS

Fri, 09 Aug 2019 15:40:07 GMT

By Nathan Green

Whether you’re in your car driving to work, sitting down for a casual dinner with friends, or -- like me -- pounding the pavement on a morning run, it’s probably safe to assume that music is playing on your speaker or headphones. It’s a habit most all of us possess, and when we are in one of the situations described above we’re in complete control of what we are hearing.

But what about when you walk into a restaurant, casino or your favorite store?

That’s when your ears are at the mercy of someone else. And the decision that someone else makes regarding what you hear can either greatly enhance or hamper your level of enjoyment.

So, if you are a business owner or the person behind the controls of what your guests are hearing, you have been tasked with a very important job, one that is often ignored by many of your competitors.

Simply put, the music and messaging heard throughout your business requires a well-thought-out and strategic plan .

Remember, a recent study by Walnut Unlimited suggests that 90% of shoppers say they’re more likely to revisit a brick and mortar business if the music and visuals and scent “create an enjoyable atmosphere.”

With that daunting statistic in mind, we present five questions you need to ask yourself before deciding on the music and messaging for your business, in order to ensure it creates an atmosphere in which your customers will be happier, stay longer and spend more, while also boosting staff productivity .

To request a demo from New Level Radio or to hear more about our services, simply call 303-901-2455, email info@newlevelradio.com or click here right now !

1. What is currently playing?

This is the first question we ask a business if it is seeking the advice of New Level Radio. It’s important for us to get an understanding of what has been used and why it’s not working.

In addition, we would want to know how you are introducing your messaging into the music, if at all. Any promotional info that interrupts the music should be seamless and flow in between songs. You don’t want to go through the time and effort of choosing the perfect plan for your business, and then take away from it by randomly dropping in annoying commercials or announcements that are going to turn off your guests.

2. Who is the customer in the space and does the demographic change?

This is the most important question you need to answer before making any decisions regarding music and messaging. What is the average age and other demographic info of the guests in each space of your business? Does it change throughout the day or the week?

If you have a space that typically draws Baby Boomers, you don’t want to be playing country music. You want music that is appealing. Think Elvis, The Beatles, The Temptations, tunes that are going to put those people at ease and in their comfort zone.

In the case of one of our many casino clients, a certain space within the property may see the demographic of the guest change at different times of the day. It’s vital to dovetail the music and messaging to the specific guest or demographic in each space.

3. Any special events/concerts coming up?

Speaking of our casino clients, New Level Radio always takes careful notice of each property’s event calendar because it allows us to leverage the concerts or special events that are coming up with the music that is played.

For instance, this past spring the 2019 Billboard Music Awards were hosted by our partner MGM Grand in Las Vegas. As we got closer and closer to the actual date of the event, New Level Radio made sure that much of this massive property was hearing songs from the likes of Drake, Taylor Swift, Kelly Clarkson, Jona Brothers, Cardi B and other artists who were nominated and/or performing at the show.

Later this month, Lenny Kravitz will be playing a concert at Foxwoods Resort and Casino in Connecticut, another one of our clients. You can bet that in the next few weeks we will be playing lots of Lenny in key spaces throughout the property, while mixing in messaging about tickets for the show.

4. What kind of music and messaging has had success in other similar businesses or markets?

New Level Radio has been working with multiple businesses all over the U.S. for the last 12 years. This in-depth experience allows us to rely on and mimic best practices that we have used successfully at other properties, if there is a clear similarity to another venue or specific market.

This gives us a tremendous advantage when we join forces with a new client because we know what works -- and what doesn’t work -- at specific properties in specific areas of the country.

5. Am I breaking the law?

Yes, it’s true. If you are relying on a personal playlist or simply cueing up Pandora at your place of business as a music provider, you may very well be breaking the law .

Due to copyright laws in countries all over the world, businesses must have a license in order to stream music. But studies have shown that 83% of businesses illicitly use their Spotify or Pandora account, and the large majority of these U.S. business owners (71%) have no idea that using a personal music account is illegal.

Book a demo with New Level Radio today!

About Nathan Green: Under the guidance and vision of Nathan Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses all over the U.S., particularly the casino industry. When he's not on an airplane or creating a new playlist for a property, Nathan is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.

NEW LEVEL RADIO'S NATHAN GREEN TO SPEAK AT NEXT WEEK'S AT CASINO MARKETING & TECHNOLOGY CONFERENCE

patti@premiseadvertising.com (Patti Faulkner) — Wed, 17 Jul 2019 21:07:06 GMT

“The Power of Music” session in Las Vegas on July 25 will discuss how to enhance the guest experience with music

New Level Radio Vice President and Co-Founder Nathan Green will be a featured speaker at the 2019 Casino Marketing & Technology Conference at Caesars Palace in Las Vegas on July 25.

Green will take part in a session titled, "The Power of Music,” which will dive into how casino properties are finding new ways to add quality to the guest experience and boost employee satisfaction with the power of music and marketing.

“It’s so important for all businesses, especially casinos, to keep the music and messaging fresh,” says Green, who also spoke at the Southern Gaming Summit in Biloxi, Mississippi in May. “When you walk into the casino, you immediately smell, taste and hear something. The audio is a huge part of that. Creating a curated environment that is tailored for the specific demographics of your casino at different times of the day helps make what the guest is hearing a part of the whole experience.”

The panel will also include Ryan Frohberg, Chief Marketing Officer for Casino Del Sol in Arizona, and Kell Houston, Senior Partner at Raving, a Native-owned, casino and hospitality company. The moderator will be Justin Shank, Raving Partner, Social Gaming and Marketing.

Under the guidance of Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses across more than 20 U.S. states, particularly in the casino industry where its clients include MGM Grand Hotel & Casino, Mandalay Bay Resort & Casino and New York-New York Hotel & Casino in Las Vegas, Foxwoods Resort & Casino in Connecticut, and Affinity Gaming properties throughout Nevada.

Now in its 16th year, Casino Marketing & Technology Conference will be held July 23-25 and is considered the gaming industry’s premier marketing education event, covering every aspect of traditional and digital marketing over two days of concurrent session tracks.Topics will include advertising and promotions, relationship management, customer service, email marketing, social media, mobile marketing and data analytics.

NEW LEVEL RADIO VP NATHAN GREEN LEADS LEARNING SESSION AT SOUTHERN GAMING SUMMIT

patti@premiseadvertising.com (Patti Faulkner) — Fri, 14 Jun 2019 19:00:11 GMT

New Level Radio Vice President and Co-Founder Nathan Green was recently a featured panelist at the Southern Gaming Summit in Biloxi, Mississippi at a seminar titled, "Not Your Grandfather's Elevator Music: Dive Into the Power of Curated Sound and Sight at Your Casino."

During the session held at Beau Rivage Resort & Casino on May 8, Green explained how the idea for New Level Radio spawned and why a curated messaging strategy is vital for casino properties. He also spoke about how technology has evolved over the years and why the right music and messaging at the right time helps enrich the customer experience at not just casinos, but inside all types of businesses.

“What we have found, especially in casinos, is that the environment is vitally important, as far as scent, sound and visuals and how the floor is dictated,” Green told the audience. “But a lot of the time, the music is an afterthought...We wanted to take a different approach and essentially go with a more of curated environment in which the guest and the casino have a lot of input into how everything is played and why it’s played.”

Green was joined on the panel by Vicki Haskins, Director of Promotions from Scarlet Pearl Casino, and moderator Gary Trask from Casino City Press. Scarlet Pearl is one of the more than 40 casino properties that works with New Level Radio and Haskins described why a new music and messaging strategy was needed for the casino, which she helped open in nearby D'Iberville in December of 2015.

“Because our system didn’t have flexibility, we had to set up our music hour by hour, so the same song was played at the same time every hour all day long even though it wasn’t the same customer,” said Haskins, who has worked in the casino marketing industry for over 25 years. “Fortunately, I was able to bump into Nathan...We’ve been so impressed. I couldn’t be happier...There’s a lot of thought and a lot of data you have to refer to when deciding what music you are going to play and when.”

Green reiterated Haskins’ point that time and effort that need to be put into the decision on what music and messaging a casino property plays and when, and added that the No. 1 mistake he sees businesses make is not caring what their customers are hearing, and instead relying on background music.

“Our approach is to get a baseline of who’s in the property, why are they in the property, how long are they in the property and and who the ideal customer is for that property,” Green said. “We take that blueprint and start to analyze it based on demographic and then we can start to build a playlist.”

“Being a smaller boutique property, our customers are more like family than customers, so they let us know all of the time that the music they’re hearing is great and that it always makes them feel good when they come in,” said Haskins. “Nathan and his team are very good about coming to you and asking a lot of questions...Everything has data to support any of their decisions on what to play and when.”

As Green explained, if the rodeo is in Las Vegas, New Level Radio client MGM Grand is going to play more country music, even though that property usually trends toward a younger demographic. When the Billboard Music Awards came to the MGM in May, New Level Radio programmed a set list full of the artists that were performing.

“The idea is to dovetail the music to coincide with who’s in a certain space at a certain time,” he added. “And the specificity of each location is so important. Each market and each property is different. Beau Rivage isn’t the same as MGM Grand. And even just across the street from MGM, New York New York is so different. Something that might work in Denver, may not work in Spokane or Biloxi. Being able to curate things for specific properties just makes so much sense.”

As for the messaging that’s mixed into New Level Radio’s programming, typically every four to seven songs, Haskins said that it’s effective because it’s almost “subliminal.”

“The way they incorporate the messaging is so seamless, so smooth,” she said. “The promotional capabilities allow for a monetary return on investment where you can run promos on the casino floor that talk about what’s going on and provide a call to action,” Green added. “If you’re running an in-house message, for say a ticket promotion, for example, that’s not playing anywhere else, you can track it and see what it’s doing for you, and we encourage that.”

The first Southern Gaming Summit took place in 1994 and it remains the premier casino industry conference and convention for the South, offering attendees the opportunity to learn from an extensive roster of conference programs and earn an understanding about industry-best practices, the latest technologies, products and services.

Next up for New Level Radio and its vice president is the Casino Marketing & Technology Conference at Caesars Palace in Las Vegas, July 23-25, where Green will be a panelist on a session titled, “The Power of Music.” Held on Thursday, July 25 at 3:45 p.m., the panel will share their love of music, success stories, and how casino properties are finding new ways to add to the guest experience and boost employee satisfaction by leveraging the “power of music.”

Click the video below to view the entire seminar titled, "Not Your Grandfather's Elevator Music: Dive Into the Power of Curated Sound and Sight at Your Casino."

NEW LEVEL RADIO VP NATHAN GREEN TO SPEAK AT SOUTHERN GAMING SUMMIT IN MISSISSIPPI

patti@premiseadvertising.com (Patti Faulkner) — Thu, 25 Apr 2019 17:05:47 GMT

Seminar on May 8 at Beau Rivage Resort & Casino will discuss the importance of the casino experience through sound and sight

New Level Radio Vice President and Co-Founder Nathan Green will speak at the 2019 Southern Gaming Summit on May 8 at Beau Rivage Resort & Casino in Biloxi, Mississippi as part of a session titled, "Not Your Grandfather's Elevator Music: Dive Into the Power of Curated Sound and Sight at Your Casino."

The panel also includes Vicki Haskins, Director of Promotions for Scarlet Pearl Casino, and Anthony Gibson, Executive Director of Entertainment at Beau Rivage, and will examine the importance of the on-property, casino guest experience through sound and sight, featuring a mix of fun and data-driven case studies. The session, which will be moderated by Gary Trask of Casino City Press, will also explore the benefits of curated content for specific areas of a casino, as well as the marketing opportunities many properties are missing out on by relying on typical "background" music and messaging.

"Whether you are 25 or 65, when you walk into a casino you immediately smell, taste and hear something, and the audio is a huge part of that," said Green. "Having content at your casino that speaks to your core demographic is crucial to enhancing the overall experience, and, in turn, will get customers to stay longer and spend more."

Under the guidance of Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses across more than 20 U.S. states, particularly in the casino industry where its clients include MGM Grand Hotel & Casino, Mandalay Bay Resort & Casino and New York-New York Hotel & Casino in Las Vegas, Foxwoods Resort & Casino in Connecticut, and Affinity Gaming properties throughout Nevada.

"We're excited that Nathan will be bringing his decades of experience in the music messaging and marketing industry to this very important topic," said Julia Carcamo, President of J Carcamo & Associates, which is helping promote the Southern Gaming Summit. "This will be a compelling discussion for anyone in marketing, entertainment, F&B or overall casino guest experience."

Founded in 1994, Southern Gaming Summit is the premier casino industry conference and convention for the South and runs this year from May 7-9. Attendees have the opportunity to learn from an extensive conference program, network with colleagues and earn an understanding about industry-best practices, the latest technologies, products and services. Sponsors and exhibitors have access to a wide range of casino executives, decision-makers in gaming, hospitality, food-and-beverage, entertainment, marketing, and government. The Summit also features a Global Gaming Women luncheon, and will honor gaming industry leaders during an evening gala with induction into the Mississippi Gaming Hall of Fame.

For more information, visit https://www.sgsummit.com/casino-conference-agenda-2019/

ARE YOU BREAKING THE LAW WITH YOUR BACKGROUND MUSIC?

Tue, 16 Apr 2019 17:27:14 GMT

Are You Breaking the Law with Your Background Music?

In my recent article titled, “5 Reasons Your Business Needs Targeted Music and Messaging,” I very easily could have listed a sixth, and perhaps most important, reason.

By streaming background music via a personal music service, you may be breaking the law.

Yes, it’s true.

The global music industry loses out on a whopping $2.65 billion per year as small businesses misuse personal music streaming services, according to a recent study by Nielsen Music featured in a Rolling Stone article from October 2018 . Under existing copyright law in many countries, places of business require a license to stream music. Yet, according to the study, only 17% of surveyed businesses have those licenses, which, by my math, means a staggering 83% illicitly use a personal music service like Spotify or Pandora.

What’s even more disconcerting is that the large majority of these business owners are totally oblivious to the fact that they’re breaking the law. According to the study, 64% of small business owners surveyed across seven countries believe that having a personal music account gives them the right to use it for background music at their business, including 71% of business owners in the U.S.

But let's face it: If you are one of the millions of business owners out there that doesn’t have a license and is simply pushing the “shuffle” button on the iPhone every day when you open for business, I think it’s safe to say the "Music Police" aren’t going to barge in someday, put you in handcuffs and drag you away to jail. This so-called “violation” is probably more akin to speeding or jaywalking, and most likely isn’t going to put your name in the local police log.

However, that doesn’t mean it’s not costing you money. Besides breaking the letter of the law, by using “background” music at your business you are doing yourself, your customers and your employees a disservice. Every one of your customers has a keen sense of sound and, whether they realize it or not, their mood, spending habits and overall awareness of your products and services are affected by what they hear and it hits them as soon as they take their first step in the door.

For a classic example of this, I always love to remind people of a study done by a pair of doctors for the Journal of Applied Psychology in England back in 1999 about the influence of in-store music on wine selections . Over a two-week period, French and German music was played on alternate days in front of an in-store display of French and German wines.

The result?

Nearly 8 out of 10 customers bought French wine when French music was playing and more than 7 out of 10 chose German wine when German music was played. And guess what? When the customers were asked about the wine they ended up buying product, the large majority said that the music didn’t affect their purchase.

In essence, this is precisely why we launched New Level Radio over a decade ago. So, instead of wearing out that personal playlist you mashed together for your business, entice your customers to stay longer and spend more by hitting them with timely and targeted music and messaging, created by industry experts.

Book a demo with New Level Radio today!

5 REASONS YOUR BUSINESS NEEDS TARGETED MUSIC AND MESSAGING

Fri, 22 Feb 2019 00:00:00 GMT

My life has always been about music, in some shape or form. Whether it was creating mixtapes in middle school, putting together playlists for parties in high school and college, or my many years in the radio and TV industry, music has always played a vital role. So, I guess you can say to some extent, all of the hits and misses in this area have made me a “sound” expert.

According to my “research,” once a sound wave reaches your ear, your brain recognizes it in 0.05 seconds. That’s 10 times faster than a blink of an eye! So, trust me when I tell you, the first thing that registers with a customer when he or she walks into your business is sound. Not what they see. Not what they smell. It’s what they hear that travels fastest to their brain.

The point? If you want to make a great first (and lasting) impression with people who walk into your business, the sound playing throughout your business is absolutely crucial, and here are five reasons why.

1. Customers stay longer

Music creates a comfortable vibe and welcoming atmosphere. It evokes emotion, even if your customers don’t realize it. I’ve witnessed this first hand so many times in casinos , where guests are sitting at a blackjack table, grooving to the beat, which, other than how the cards are falling, can make or break their level of fun and enjoyment. And if your customer is relaxed and having a good time, it’s only natural that they’re going to stick around longer.

2. Increases customer spend

It’s pretty simple. Increased time spent at your business by the customer leads to increased spend. Research backs me up. The good folks at HUI Research completed an extensive field experiment on background music in restaurants back in 2017. The results showed that a carefully selected playlist of music playing randomly selected popular songs instead of music that was brand-matched for a business led to a 9.1% decrease in total sales. “When done right, music has a major positive effect on sales,” said Professor Sven-Olov Daunfeldt, who led the study. “Play the wrong music, and you just might find that you’re alienating that very same customer and selling significantly less.”

3. Creates a connection with the customer

So, if your customer is staying longer and having a great time in the process, the entire experience is going to resonate and, in turn, create a connection. And, of course, this will likely result in customer loyalty and repeat visits. Some more numbers to back me up: A recent study by Walnut Unlimited suggests that 90% of shoppers say they’re more likely to revisit a brick and mortar business if the music, visuals and scent create an enjoyable atmosphere.

4. Helps the atmosphere match your brand

Every business needs to keep their customer in mind when deciding what the music and messaging is going to be throughout the property. If the demographic of your venue is mostly Baby Boomers, you’re not going to want a lot of alternative rock from the ’90s crashing through the speakers.

In some cases, such as with New Level Radio clients like MGM Grand in Las Vegas or Foxwoods Resort Casino in Connecticut, the property is massive. There are dozens of different zones at these properties spread out over hundreds of thousands of square feet. And the demographic of each zone’s clientele changes throughout the day.

The programming New Level Radio creates is unique to every client, based on the business type and the customer. This is essentially why New Level Radio is perfect for a casino. We can play the specific music and messaging to match to the kind of customer and the atmosphere, no matter what time of day or night, or who the clientele may be.

5. Boosts staff productivity

As a business owner, you know this all too well. If your employees are engaged and pleased with their working environment, chances are they are going to be more productive. Toss in the fact that they’ll be interacting with happy customers, and you not only get a boost in productivity, but improved alertness and a more jovial mood overall.

Yes, I’ve got more numbers to prove my point. In a study conducted by the University of Windsor in Canada titled, “ Psychology of Music ,” it was observed that “positive affect and quality-of-work” were at their lowest when there was no music in the workplace, while a “positive mood change and enhanced perception” were seen from employees, simply with the addition of the right music.

If you’re looking to create the optimal atmosphere at your business and hit your customers with targeted and timely messaging, New Level Radio can develop a 100% customized and curated in-store radio network unique to your property. Our team will walk you though our state-of-the art software and solutions that allow you to change and shift in real-time.

Book a demo with us today !

NEW LEVEL RADIO PARTNERS WITH FOUR CASINOS

Fri, 30 Nov 2018 00:00:00 GMT

New Level Radio (NLR), the music and marketing industry leader that provides 100% customizable radio networks for businesses all over the U.S., announces today that it has agreed to new partnerships with Bear River Casino Resort and Black Oak Casino Resort in California, Mole Lake Casino Lodge & Conference Center in Wisconsin and Scarlet Pearl Casino Resort in Mississippi.

New Level Radio provides on-property music, messaging and video programming for gaming properties across more than 20 U.S. states and recently launched its fully exclusive catalog of services to these four properties.

"New Level Radio is thrilled to team up with these new clients and add them to a long list of gaming venues that utilize our services," said New Level Radio Vice President and co-founder Nathan Green. "We have carved out a niche in providing casinos a unique, made-to-order collection of audio entertainment, so the addition of Bear River, Black Oak, Mole Lake and Scarlet Pearl is certainly a great fit."

Management of the newly signed properties echoed Green's enthusiasm regarding the new agreements and said they are already reaping the benefits.

“New Level Radio is exactly what we needed to take our business to a new level,” said Ana Cortes, Marketing Manager at Bear River Casino. “We love having the ability to fully customize playlists with different genres of music for the wide variety of clientele that visit our property at different time slots throughout the day. And with our ads running periodically, we have noticed a significant increase in awareness of upcoming promotions and events among our guests and employees alike. New Level Radio is the right product for any business looking to enhance their guest experience and keep their employees in the loop."

“New Level Radio took the standard music on our gaming floor and turned it into a constant messaging board for our gamers,” said Daniell Baldwin, Director of Marketing at Black Oak Casino. “Not only can our guests now enjoy the genre of music that fits the demographic for that day, but the commercials they hear are always ours, whether it’s about current promotions or our Seafood buffet, it’s a constant reminder about all the amenities our casino has to offer. New Level Radio has been a great addition to our overall marketing plan.”

Vicki Haskins, Scarlet Pearl Casino Resort Director of Promotions, Events & Entertainment, added, “We are delighted to have partnered with New Level Radio as our casino music source. Our customers are truly enjoying the exclusive sounds and radio feel that is generating excitement through the casino 24 hours a day.”

READ FULL ORIGINAL ARTICLE

TURNING UP THE VOLUME ON CASINO-BASED RADIO

Wed, 01 Aug 2018 00:00:00 GMT

Along with his partner Sam Ambrose, Nathan Green founded New Level Radio in 2007 and began providing customizable radio networks for businesses all over the U.S.

Since that time, the thriving Denver, Colo.-based company has found its niche in the casino industry, working with nearly 40 properties in over 20 states.

The idea for New Level Radio spawned just like so many other start-up businesses. Green was working in radio sales and marketing for terrestrial radio stations in Hawaii, where Ambrose was an on-air personality. One of the clients for the radio station Ambrose worked at asked if he could cut a promotional spot that they could play at their business and the proverbial light bulb went on.

“We started to brainstorm and we said, ‘Instead of just cutting a promotional piece, why not provide an entire playlist of songs surrounding it?’” Green said. “We both agreed that it could be huge, and before long we were in business.

“It was a pretty innovative thing when we started; we really didn’t have any competition and even today there’s not anyone else that does exactly what we do. We kind of created the category and we’ve owned it ever since.”

There are several factors that make New Level Radio’s offerings much different and more effective for a business to utilize as compared to firing up Pandora or a satellite radio station. First off, everyone in the company comes from a radio background. Secondly, the programming New Level Radio creates is unique to every client, based on the business type and, not only the customer, but the demographic of the clientele as it changes throughout the day. This is essentially why New Level Radio is perfect for a casino. In the case of MGM Grand Las Vegas, there are more than 20 zones throughout with specific music and messaging tailored to the kind of customer that comes in at different times of the day.

While every property is different, typically some sort of promotion is played after every four to eight songs or about every 15 to 20 minutes, although most restaurants don’t have any marketing messages included in their playlist.

“We’re so much more than a background music provider,” Green said. “The idea is to make music a part of the whole experience. When you walk into the casino, you immediately smell, taste and hear something. The audio is a huge part of that. If they’re playing Metallica and Slayer, that’s probably not going to provide the vibe you’re looking for.”

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Green says that New Level’s client retention rate is above 90 percent and most of its casino property clients have been with them for more than five years.

“With casinos, you have such a big variance of customers coming in at all different hours of the day, so it’s important to keep the music and messaging fresh,” he said. “We are creating a living, breathing station that is constantly evolving and changing. We’re always adding new content and switching up the messaging depending on what’s going on at the property. If a casino is going to be hosting a country music concert, we will work in more country music. It’s a subtle thing, but it’s very important.”

But above all, Green credits the personal touch and customer service that he and his team provide as the key reason for success.

“We are about as ‘hands on’ as you can get,” Green said. “And that’s what makes it so fun.”

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NEW LEVEL RADIO HAS CASINO GUESTS GROOVING TO THE BEAT

Fri, 09 Mar 2018 00:00:00 GMT

New Level Radio has casino guests grooving to the beat

9 March 2018

It's a busy afternoon on the Strip, and Nathan Green is walking quickly through MGM Grand Hotel & Casino Las Vegas on his way to a business meeting. Suddenly, he hears a Bruno Mars track kick in through the sound system above and he can't help but stop, sit back and observe.

Before long, Green notices most of the patrons inside one of the world's largest casino floors willfully bobbing their heads and mouthing the words to the smash hit "Locked Out Of Heaven." The vibe throughout the space, full of table games and slot machines, has taken a sudden upbeat turn. Green can’t help but smile, knowing that he is just as responsible for the newly festive atmosphere as is Mars’ distinctive tenor.

Along with his partner Sam Ambrose, Green founded New Level Radio in 2007 and began providing customizable radio networks for businesses all over the U.S. Since that time, Green has delightedly experienced many moments just like the one described above as he strolls through casino floors from coast to coast.

The thriving Denver-based company has found its niche in the casino industry, working with nearly 40 properties in more than 20 states. So, chances are, it is New Level Radio that has coerced you to get your groove on while sitting at a blackjack table at some point over the last decade.

“Yeah, even after all these years, it never gets old,” Green admits. “I’ll always get a kick out of seeing people on the casino floor having a good time and knowing that we’re helping the cause.”

The idea for New Level Radio spawned just like so many other start-up businesses, with two longtime friends spitballing ideas. Green was working in radio sales and marketing for terrestrial radio stations in Hawaii, where Ambrose was an on-air personality. One of the clients for the radio station Ambrose worked at asked if he could cut a promotional spot that they could play at their business, and the proverbial light bulb went on.

“We started to brainstorm and we said, ‘Instead of just cutting a promotional piece, why not provide an entire playlist of songs surrounding it?’” Green remembers. “We both agreed that it could be huge, and before long, we were in business.

“It was a pretty innovative thing when we started; we really didn’t have any competition, and even today there’s not anyone else that does exactly what we do. We kind of created the category and we’ve owned it ever since.”

There are several factors that make New Level Radio’s offerings much different and more effective for a business to use than firing up Pandora or a satellite radio station. First off, everyone in the company comes from a radio background.

“We’re not just throwing 500 songs against the wall to see what sticks,” Green says. “There are other companies out there that have the tech expertise, but not the experience in the music industry. We have both.”

Secondly, the programming New Level Radio creates is unique to every client, based on the business type and not only the customer, but the demographic of the clientele as it changes throughout the day. This is essentially why New Level Radio is perfect for a casino. In the case of MGM Grand Las Vegas, there are more than 20 zones throughout, with specific music and messaging tailored to the kind of customer that comes in at different times of the day. So, playing that Bruno Mars song wasn’t an accident. It was a well-thought out plan.

While every property is different, typically some sort of promotion is played after every four to eight songs (or about every 15 to 20 minutes), although most restaurants don’t have any marketing messages included in their playlist.

“We’re so much more than a background music provider,” says Green. “The idea is to make music a part of the whole experience. When you walk into the casino, you immediately smell, taste and hear something. The audio is a huge part of that. If they’re playing Metallica and Slayer, that’s probably not going to provide the vibe you’re looking for, unless it’s at the Hard Rock.

New Level Radio provides original programming and messaging for many popular Las Vegas casinos, including the MGM Grand. (photo by MGM Resorts International)

New Level Radio’s casino clients have certainly embraced the concept. The company provides programming for nearly the entire south end of the Las Vegas Strip, with properties such as Mandalay Bay Resort and Casino, Tropicana Las Vegas, Luxor Hotel and Casino, New York-New York Hotel & Casino and MGM long-time customers. Elsewhere in Las Vegas, New Level Radio programming can also be heard at Circus Circus Hotel Casino - Las Vegas, Silver Sevens Hotel & Casino and El Cortez Hotel & Casino. Clients in other parts of the country include Beau Rivage Resort & Casino in Biloxi, Saratoga Casino Black Hawk and Isle Casino Hotel - Black Hawk in Colorado and the Affinity Gaming properties in Missouri and Iowa.

Green says that New Level's client retention rate is above 90% and most of its casino property clients have been with them for more than five years.

“With casinos, you have such a big variance of customers coming in at all different hours of the day, so it’s important to keep the music and messaging fresh,” he says. “We are creating a living, breathing station that is constantly evolving and changing. We’re always adding new content and switching up the messaging depending on what’s going on at the property. If a casino is going to be hosting a country music concert, we will work in more country music. It’s a subtle thing, but it’s very important.”

When Nathan and Ambrose launched New Level Radio more than a decade ago, most of the programming was done with simple technology. Since then, they have continually upgraded their equipment and menu of services. They started to introduce music video zones as part of their programming and all of their clients' content can be changed on a whim, oftentimes done by Green, who can access all of the individual stations via his cell phone.

But above all, Green credits the personal touch and customer service that he and his team provide as the key reason for success.

“We are about as hands-on as you can get,” Green says proudly. “I make visits to the client properties on a regular basis, and we’re always asking and discussing what we can do different, what we can do better. And that’s what makes it so fun.

"There’s nothing quite as magical as seeing a casino floor bursting with energy with people getting away from it all and having a good time. And if they’re having a good time, they are more apt to stay on property and ultimately spend more money. That fact that we can play a role in creating that is very exciting.”

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NEW LEVEL RADIO PENS DEAL WITH AFFINITY GAMING

Fri, 05 Jan 2018 00:00:00 GMT

New Level Radio (NLR), the music and marketing industry leader that provides 100% customizable radio networks for businesses all over the U.S., announces today that it has agreed to a new partnership with Missouri-based St. Jo Frontier Casino and Mark Twain Casino, and Lakeside Hotel Casino in Iowa.

New Level Radio provides on-property music and video programming for gaming properties across more than 20 states in the U.S. Beginning this month, NLR will deliver a fully exclusive catalog of services to the three new properties.

"New Level Radio is thrilled to team up with these additional Affinity Gaming properties," said New Level Radio Vice President Nathan Green. "We have carved out a niche in providing gaming properties a unique and made-to-order collection of audio entertainment, so the addition of St. Jo Frontier, Mark Twain and Lakeside is certainly a great fit for our services."

Owned and operated by Affinity Gaming, St Jo Frontier Casino, Mark Twain Casino and Lakeside Casino Hotel combine to offer more than 1,950 gaming machines and 35 table games.

Affinity Gaming is more than just another gaming company. It is a personable, loyal, and friendly company that shares a connection with each of its customers. With 11 properties overall (five in Nevada, three in Colorado, two in Missouri and one in Iowa), Affinity Gaming is dedicated to delivering a value-oriented product in a convenient, welcoming and casual atmosphere.

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